# Performance Marketing Manager

**Company:** [Coram AI](https://hotfix.jobs/companies/coram-ai)
**Location:** Bengaluru, India
**Role:** Performance Marketing
**Experience:** 5+ years
**Skills:** Google Ads, Microsoft Ads, Linkedin Ads, Meta Ads, Youtube Ads, Ga4, Google Tag Manager, Conversion Tracking, Attribution, Crm Reporting, LLMs, AI Tools, Copywriting, Landing Pages, Campaign Optimization
**Posted:** 2026-08-14

> Own and scale paid acquisition programs across multiple channels, connecting campaign performance to pipeline and revenue. The role requires 5–7 years of performance or growth marketing experience, strong analytics and experimentation skills, and hands-on use of AI and marketing technologies.

## Job Description

## Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube, and emerging channels.
- Own campaign execution across keywords, audiences, bidding, budgets, copy, creative, landing pages, and conversion tracking.
- Connect performance across the full funnel, from search query and lead through opportunity, pipeline, and revenue.
- Analyze campaign and funnel data, identify performance gaps, and turn insights into actions that improve efficiency and results.
- Write ad copy, develop creative briefs, and partner with designers, writers, developers, freelancers, and other teams.
- Run structured experiments across messaging, audiences, creative, landing pages, offers, and campaign strategies.
- Manage projects from brief through launch, owning timelines, dependencies, quality checks, and follow-through.
- Build AI-powered workflows to automate repetitive work and accelerate campaign execution and iteration.
- Use AI for research, data analysis, reporting, copy development, creative ideation, and campaign optimization.
- Partner with marketing operations and technical teams to improve tracking, attribution, workflows, and data quality.
- Focus on pipeline, revenue, and business outcomes rather than vanity metrics.

## Requirements
- 5–7 years of experience in performance marketing, growth marketing, or demand generation, ideally in B2B SaaS or a fast-growing startup.
- Strong hands-on experience with Google Ads and working knowledge of Microsoft Ads, LinkedIn Ads, Meta Ads, and other paid acquisition channels.
- Strong analytical skills and the ability to connect campaign performance to opportunities, pipeline, and revenue.
- Experience with GA4, Google Tag Manager, conversion tracking, attribution, and CRM reporting.
- Practical experience using LLMs and AI tools for creative development, copywriting, research, analysis, and campaign optimization.
- Strong copywriting skills and creative judgment.
- Experience running structured tests across messaging, creative, audiences, landing pages, and campaign strategies.
- Strong project management skills and the ability to manage multiple priorities and cross-functional projects independently.
- Experience managing and collaborating with freelancers, agencies, or external partners.
- Bias toward action, ownership, and follow-through.
- Curiosity and resourcefulness, with a willingness to investigate performance data deeply.
- Ability to automate, simplify, and scale workflows.
- Ability to work five days a week onsite.

## Benefits
- 100% employer-paid medical, dental, vision, and base life insurance.
- Flexible paid time off and 10 paid holidays.
- 401(k) with Traditional and Roth options.
- Early-stage equity.
- Referral bonuses.
- Daily team dinners and regular team off-sites.
- Apple products and an extensive technology stack.

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