# Senior Director of Lifecycle Strategy

**Company:** [Rover](https://hotfix.jobs/companies/rover)
**Location:** Seattle, WA
**Role:** Growth Marketing
**Salary:** $197k – $262k/yr
**Experience:** 15+ years
**Skills:** Iterable, Braze, Cdp, Amplitude, Email, Sms, Push Notifications, In-App Messaging, Predictive Modeling, Segmentation, Personalization, CRM, Lifecycle Automation
**Posted:** 2026-02-12

> Leads global lifecycle strategy for marketplace growth, driving customer journey optimizations from acquisition to retention across pet parents and care providers. Partners cross-functionally with Product, Data Science, and Engineering; requires 15+ years in lifecycle/growth and expertise in CRM/CDP tools.

## Job Description

## Responsibilities

**Strategic leadership**
- Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover's four brands and 18 countries. Own the strategy for both pet parents and care providers.
- Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization.
- Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments.
- Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
- Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand.
- Drive business cases and secure buy-in for lifecycle resourcing and program bets.

**Cross-functional delivery**
- Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences.
- Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program.
- Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives.
- Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods.
- Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program.

**Drive excellence in lifecycle program delivery**
- Build programs heavily indexed toward automation that enable scaled results.
- Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale.
- Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance.
- In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments.

**Develop and grow high performing lifecycle team**
- Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business.
- Implement a highly analytical culture focused on finding leverage in the journey, rigorous and pace-oriented experimentation, and data-driven decision making.

## Qualifications
- 15+ years of experience in Lifecycle Strategy, Email Strategy, or Growth.
- Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses.
- Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts, and risks.
- Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments.
- Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs.
- Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS.
- Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results.
- Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority.
- Experience operating in consumer tech companies and/or marketplaces strongly preferred.

## Compensation
In the Greater Seattle Area the first-year salary range is $196,726 - $261,646 with a 20% bonus. Additionally, Rover offers a long-term incentive plan with a company performance-based cash payout and benefits to full-time employees.

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