# Customer Marketing & Content Lead

**Company:** [Forus](https://hotfix.jobs/companies/forus)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $170k – $220k/yr
**Experience:** 5+ years
**Skills:** Customer Marketing, Content Marketing, Case Study Development, Interviewing, Storytelling, Data Analysis, Editorial Judgment, Healthcare Communications, Webinar Production, Video Storytelling
**Posted:** 2026-06-22

> Lead customer marketing and content creation by identifying provider and partner success stories, conducting interviews, and producing case studies, articles, reports, and webinars that demonstrate patient access outcomes.

## Job Description

## Responsibilities
- Identify the strongest customer outcomes and stories across Forus’ provider, health system, and partner network
- Interview clinicians, executives, operators, patients, and internal teams to understand what changed, why it mattered, and how to tell the story clearly
- Produce high-quality case studies, presentations, articles, reports, testimonials, webinars, and other customer-led content
- Develop co-published content with medical societies, patient advocacy organizations, and other industry partners
- Build a repeatable process for sourcing stories, validating data, securing approvals, and turning each project into multiple useful formats
- Partner with growth, commercial, partnerships, design, data, and communications teams to ensure customer evidence is used across the company
- Support documentary-style and other video storytelling by identifying subjects, shaping narratives, conducting interviews, and guiding production

## Requirements
- 5–10 years of experience in customer marketing, content, journalism, communications, product marketing, or a related role
- Exceptional writing and editorial judgment, with the ability to turn complex healthcare work into clear, credible, and compelling stories
- Familiarity interviewing customers, executives, clinicians, or other subject-matter experts and building the trust required to tell their stories well
- A portfolio of high-quality case studies, articles, reports, videos, or other substantive content you personally helped create
- Strong analytical instincts and comfort working with data to identify, validate, and communicate measurable outcomes
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
- High NPS with your former teammates

## Nice-to-Haves
- Experience in healthcare or life sciences content creation
- Video production or documentary storytelling experience

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