# Alliances Marketing Manager

**Company:** [Carta](https://hotfix.jobs/companies/carta)
**Location:** New York, NY, San Francisco, CA
**Role:** Partnerships
**Salary:** $162k – $190k/yr
**Experience:** 6+ years
**Skills:** Go-to-Market Strategy, Comarketing, Demand Generation, ABM, Field Marketing, Partner Enablement, Content Marketing, Event Marketing, Saas Marketing, Fintech Marketing
**Posted:** 2026-04-29

> Drives alliances marketing strategy with key partners like Morgan Stanley and Sequoia, developing comarketing plans, demand gen, events, ABM, and enablement across GTM teams. Requires 6+ years GTM experience, BA, and partner management expertise.

## Job Description

## Responsibilities

### GTM Relationship Strategy and Management
- Collaborates with alliance partners (Morgan Stanley, New York Stock Exchange, Odyssey Trust, Ramp, Sequoia) and Carta GTM teams to develop cobranding/comarketing strategies and demand generation efforts.
- Creates cross-functional strategies with Marketing, Business Development, Sales, Customer Success, and oCXO for execution, measurement, and iteration.
- Develops annual and quarterly comarketing plans with marketing stakeholders.
- Works within constraints to determine KPIs and assess performance.
- Maintains professionalism and responsiveness with partners.

### Marketing Communications and Enablement
- Partners with sales/delivery/advisory teams to understand enablement needs.
- Develops mid-to-bottom funnel collateral and digital content with content, customer marketing, and partner teams.
- Captures customer success stories and communicates insights.
- Collaborates on digital content optimization and social activation.
- Evolves messaging for product integrations and aligns on media efforts.

### Events and Field Marketing
- Engages on mutual events, from fully-owned to third-party.
- Develops localized field strategies in key geo-hubs like New York Metro and San Francisco Bay Area.
- Designs activations with thought leaders and executives.
- Leverages partners for events and speaking opportunities.
- Drives participation with lifecycle marketing and events teams.

### Account-Based Marketing
- Develops and manages target lists for ABM with partner and sales teams.
- Creates ABM workstreams and reports progress.
- Allocates co-marketing budget if prioritized.

## Requirements
- Excellent relationship management skills with partners and stakeholders.
- Maturity to manage high-stakes relationships and own alliances strategy.
- Understanding of marketing functions and ability to influence cross-functionally.
- Proven track record managing channel/alliance partners.
- Expertise across GTM functions.
- BA required; SaaS, fintech, or financial services experience desirable.
- 6+ years GTM or related experience; alliances/channel/partner marketing required.

## Compensation
- Minimum cash compensation (salary + commission if applicable): $161,500 - $190,000 in San Francisco, CA and New York, NY.

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