# Lifecycle Marketing, Senior Lead

**Company:** [Nourish](https://hotfix.jobs/companies/nourish)
**Location:** New York, NY
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Lifecycle Marketing, Growth Marketing, A/B Testing, Data Analysis, Experimentation, customer.io, braze, iterable, mar-tech stacks, Email Marketing, sms marketing, push notifications, segmentation, personalization, journey architecture
**Posted:** 2026-07-31

> Senior lead owning end-to-end lifecycle marketing programs for patient reactivation, early engagement, and retention at a nutrition care company. Build strategy, run A/B tests, design cross-channel campaigns, and partner with Product/Data/Engineering to drive measurable outcomes in a 0-to-1 role.

## Job Description

## Key Responsibilities
- Own the roadmap, strategy, and execution for key lifecycle moments (i.e. reactivation, early patient engagement), translating business objectives into programs that directly move retention, LTV, and CAC efficiency.
- Own data and reporting to design and run hypothesis-driven A/B tests, build experiment roadmaps, maintain dashboards, and turn insights into action.
- Partner cross-functionally with Product, Data, Engineering, and Creative to ensure lifecycle is fully supported and integrated into the patient experience.
- Design and scale campaigns across email, SMS, push, and product touch points — building segmentation strategy, personalization frameworks, and journey architecture.
- Turn patient signals into outcomes by synthesizing qual and quant insights, building clear readouts that shape our roadmap and align stakeholders.

## Requirements
- 5-7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function — with experience owning lifecycle programs that drove measurable business outcomes.
- Data-fluent and experimentation-rigorous; can drive analysis from insight to action with strategy and decision making rooted in data.
- 0-to-1 builder who has launched programs from scratch; self-starter who identifies highest-leverage work, defines the plan, and drives it through ambiguity.
- Deeply impact-oriented; prioritize based on business outcomes with a track record of materially moving core metrics.
- Comfortable in fast-moving environments; can juggle multiple priorities, adapt quickly, and thrive in hyper-growth.
- Work well cross-functionally, building trust and alignment with different teams in a low-ego way.

## Nice-to-Haves
- Experience at fast-growing tech or healthcare startup.
- Hands-on expertise with Customer.io or similar ESPs (Braze, Iterable).
- People leadership or strong coaching skills.
- Fluency with modern mar-tech stacks and engineering partnerships.

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