# Channel Marketing Manager

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $91k – $152k/yr
**Experience:** 4+ years
**Skills:** B2B Marketing, Demand Generation, Product Marketing, partner marketing, channel marketing, campaign execution, Sales Enablement, Content Creation, Salesforce, Email Marketing, webinars, social media advertising, Data Analysis, Copywriting
**Posted:** 2026-07-24

> Channel Marketing Manager responsible for building and executing campaigns, messaging, and sales-support content to drive broker engagement and pipeline for Rippling's benefits and HR platform. Requires 4-6 years B2B marketing experience with demand gen, partner, or channel focus, strong data-driven execution, and cross-functional collaboration with sales.

## Job Description

## What you will do
- Build and execute quarterly campaign themes across email, webinar, social, and events, plus always-on broker nurture programs that build awareness and trust
- Own broker messaging and positioning, evolving it based on testing, market feedback, and sales insights
- Create sales-support content that actually gets used, including co-branded assets, case studies, and first call decks
- Partner with Channel Sales to identify gaps, spot opportunities, and deliver tailored campaigns and outreach
- Analyze campaign ROI and iterate quickly, using data to decide what to scale, pivot, or cut
- Collaborate across Sales Leadership, Revenue Operations, Product Marketing, Partner Success, and Marketing Operations as a trusted voice on broker go-to-market

## What you will need
- 4–6 years of B2B marketing experience with a strong foundation in demand gen, product marketing, or partner/channel marketing
- Proven track record running outbound campaigns and digital programs, including email, paid social, webinars, and more
- Ability to create clear, impactful sales-support content including co-branded assets, case studies, and educational materials
- Full-funnel thinker who balances nurture with activation and knows when to do each
- Data-driven and results-oriented — you pull your own reports, find the insight, and act on it
- Resourceful and execution-oriented — you know how to build and launch with what's available
- Strong cross-functional communicator, especially with sales and leadership
- Thrives in a fast-paced environment with high expectations and autonomy

## Preferred skills
- Experience in broker marketing, benefits, insurance, HRIS, payroll, or broader partner/channel ecosystem
- Experience building 0-to-1 programs, repeatable campaign motions, or always-on nurture programs
- Campaign reporting and analysis, Salesforce campaign/report fluency, email/lifecycle tooling, webinar tooling, and basic audience segmentation
- Strong copywriting skills

## Similar roles

- [Product Marketing Manager - Brave Search APIs](https://hotfix.jobs/jobs/061f09e1-da3e-4aa4-ba60-333ecf3fd1e6) - Brave - Remote - $90k – $120k/yr
- [Customer Marketing Manager](https://hotfix.jobs/jobs/fd9a1bc4-5ae7-4c1a-807b-99318f077df6) - Datadog - New York, NY - $94k – $125k/yr
- [Field Marketing Manager](https://hotfix.jobs/jobs/e6015a6b-c5f7-4571-bec7-cc9dfc042bf7) - Snowflake - Chicago, IL - $95k – $125k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/73351f76-e966-422e-8f31-188e2e57f376) - Nylas - Denver, CO - $95k – $155k/yr
- [Marketing Manager - AMER](https://hotfix.jobs/jobs/28300f0c-c0aa-4341-b119-bbd3961f2c95) - Liftoff - Remote - $97k – $133k/yr

**Apply:** https://hotfix.jobs/jobs/9ff9f945-c4f9-40f8-b5c0-e8e738c0b371
**Canonical:** https://hotfix.jobs/jobs/9ff9f945-c4f9-40f8-b5c0-e8e738c0b371