# Director, Demand Generation

**Company:** [Storable](https://hotfix.jobs/companies/storable)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $160k – $180k/yr
**Experience:** 8+ years
**Skills:** Demand Generation, Growth Marketing, Pipeline Development, B2B Saas Marketing, Paid Media, SEO, Lifecycle Marketing, Email Marketing, Marketing Analytics, Ai-Powered Marketing Tools, Account-Based Marketing, Sales Alignment, Revenue Operations, Team Leadership
**Posted:** 2026-05-27

> Own demand generation strategy and execution for Storable’s self-storage vertical, driving qualified pipeline and revenue growth. Lead multi-channel campaigns, optimize funnel performance with AI tools, and align marketing efforts with Sales and RevOps.

## Job Description

## Demand Generation Strategy & Market Leadership
- Own the strategy and performance of Storable’s demand generation engine for the self-storage vertical, driving qualified pipeline and revenue growth
- Build targeted demand generation programs tailored to the self-storage operator ecosystem, including independent operators, regional groups, and multi-location businesses
- Strengthen Storable’s brand presence and market leadership through integrated campaigns and industry engagement
- Maintain a deep understanding of the self-storage landscape, including customer pain points, competitor activity, and emerging market trends

## Campaign Execution & Lifecycle Marketing
- Develop and execute multi-channel marketing programs across paid media, SEO, lifecycle marketing, digital campaigns, events, and partnerships
- Develop lifecycle marketing strategies that support new customer acquisition, product adoption, and cross-sell opportunities across Storable’s platform

## Funnel Performance, Analytics & AI Innovation
- Improve funnel performance through continuous optimization of website conversion, landing pages, and digital buyer journeys
- Leverage marketing analytics and reporting to evaluate campaign performance, improve marketing ROI, and guide strategic decision making
- Identify opportunities to apply AI-powered marketing tools and predictive insights to improve campaign targeting, personalization, and demand capture

## Cross-Functional GTM Alignment
- Partner closely with Sales leadership and Revenue Operations to align marketing initiatives with pipeline targets, sales priorities, and go-to-market strategy
- Partner with the Product organization to align product roadmaps with market-facing messaging, translating technical milestones into compelling demand generation narratives

## Team Leadership & Industry Presence
- Lead and develop a high-performing demand generation team while fostering a culture of experimentation, accountability, and continuous improvement
- Own Storable’s strategic presence at trade shows and industry events, driving brand visibility, lead capture, and meaningful engagement with key operators and industry influencers

## Required Competencies
- 8+ years of B2B marketing experience with a strong focus on demand generation, growth marketing, or pipeline development
- Proven success driving measurable pipeline growth in SaaS, enterprise technology, or subscription-based businesses
- Experience owning marketing-sourced or marketing-influenced pipeline targets and aligning marketing programs with revenue outcomes
- Strong expertise in digital demand generation including paid media, SEO, lifecycle marketing, email marketing, and events
- Experience implementing AI-powered marketing tools for campaign optimization, personalization, or predictive marketing analytics
- Experience partnering closely with Sales and Revenue Operations to optimize funnel performance and pipeline creation
- Strong analytical mindset with the ability to translate marketing data into actionable insights and strategic decisions
- Experience bridging the gap between product development and market-facing demand programs to ensure roadmap features translate into customer value
- Experience managing and developing high-performing marketing teams
- Excellent communication and leadership skills with the ability to influence cross-functional teams and senior stakeholders

## Preferred Competencies
- Experience marketing to SMB or mid-market operators within vertical SaaS industries
- Familiarity with the self-storage, property technology, or operational SaaS sectors
- Experience building lifecycle marketing or account-based marketing programs in a growth-stage SaaS company

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