# Staff Product Manager - Creators

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 8+ years
**Skills:** A/B Testing, UI/UX Design, Product Analytics, Learner Engagement, Cohort Analysis, SaaS Platforms, Elearning Platforms, Product Roadmapping, Funnel Optimization, Monetization Strategies
**Posted:** 2026-01-20

> Leads product vision and strategy for HighLevel's Creators learning platform serving 1.1M+ users. Drives engagement, retention, and monetization through learner journey optimization, A/B testing, UI/UX excellence, and data-informed decisions. Requires 8+ years PM experience in B2C/B2B2C learning platforms.

## Job Description

## About the Team
The Creators Product team focuses on building and scaling a world-class learning experience for customers and their audiences, serving over 1.1 million monthly active users. This role solves B2C-style learner experience problems within a B2B2C ecosystem.

## What You’ll Do
- **Own the Creators Product Vision & Strategy** – Define and execute the roadmap for HighLevel’s Courses platform, serving 1.1M+ monthly active learners, focusing on engagement, completion, and retention.
- **Own the end-to-end learner journey** from first interaction to completion and reactivation, identifying drop-offs and opportunities.
- **Drive Learner Growth & Monetization** – Improve adoption, stickiness, outcomes, and revenue through better discovery and progression.
- **Deliver Core Learning Experiences** – Lead development of features for course creation, consumption, progress tracking, and success.
- **Champion UI/UX Excellence** – Partner with design and engineering for intuitive, accessible, mobile-friendly experiences.
- **Experiment & Optimize** – Run A/B tests to validate hypotheses and improve engagement across web and mobile.
- **Scale & Reliability** – Improve platform scalability, performance, and reliability.
- **Collaborate Cross-Functionally** – Work with engineering, design, data, marketing, and customer teams.
- **Leverage Data for Decisions** – Use analytics and insights to prioritize and measure impact.
- **Own Outcomes** – Deliver improvements in engagement, retention, completion, and growth.
- **Activation & First-Value Ownership** – Optimize milestones like first lesson/course completion.
- **Own Metrics & Business Impact** – Track activation rate, completion rate, retention cohorts, and revenue per learner.

## Who You Are
- Experience building eLearning/MOOC platforms driving activation, completion, retention at scale.
- Strong UI/UX focus on learner journeys, discovery, tracking, habit formation.
- Proficient in A/B testing and experimentation.
- Learner-centric with balance of business objectives.
- Strategic yet execution-focused.
- Data-informed using behavioral data, funnels, cohorts.

## What You’ll Bring
- 8+ years of Product Management experience, focused on B2C/B2B2C learning platforms with 2M+ users.
- Proven track record of impactful features improving engagement, retention, growth.
- Deep UI/UX understanding for learning experiences.
- Experience with creator growth and monetization.
- Familiarity with SaaS/creator platform growth levers.

**Bonus:** Experience on polished B2C learning platform with 2M+ users.

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**Apply:** https://hotfix.jobs/jobs/9eadb871-1560-49d9-8925-435056a12bdc
**Canonical:** https://hotfix.jobs/jobs/9eadb871-1560-49d9-8925-435056a12bdc