# Product Marketing

**Company:** [Roboflow](https://hotfix.jobs/companies/roboflow)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $165k – $180k/yr
**Skills:** Product Marketing, Positioning, Product Launches, B2B Marketing, Sales Enablement, Technical Writing, Competitive Analysis, Vertical Marketing, Content Strategy, Messaging
**Posted:** 2026-05-21

> Own end-to-end positioning, lead product launches, and create sales enablement content for a computer vision AI platform targeting enterprise buyers.

## Job Description

## Responsibilities
- Own positioning end-to-end: Define how we talk about products and features. Sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
- Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field.
- Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories.
- Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week.
- Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion.
- Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Build the vertical-specific messaging, content, and field motion to win there.

## Requirements
- Owned positioning end-to-end: Sat in front of the whiteboard, talked to customers, written the messaging house, gotten leadership aligned, and rolled it out across the company.
- Led product launches that moved the needle: Can name specific launches, your role, inputs, and results.
- B2B experience: Marketed to B2B buyers with $150K+ ACVs and complex sales cycles. Built materials for Heads of AI and C-suite buyers.
- Technical fluency: Comfortable in technical conversations. Computer vision, ML infrastructure, or developer tools background is a strong plus.
- Excellent writer: Crisp, plain, specific. Can write the deck, the landing page, the email, and the script for a sales call.
- Sales partnership instinct: Work with sales, embed with the field, attend deal reviews, and bring learnings back into marketing.
- High output, low ego: Move fast across many surfaces, get feedback from many people, build the work, hold the bar, and ship.

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**Apply:** https://hotfix.jobs/jobs/9deb8534-2999-41d7-95f6-a11175b0b051
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