# Sr. Sales Executive, Off-Platform

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** New York, NY
**Role:** Account Executive
**Salary:** $143k – $179k/yr
**Experience:** 8+ years
**Skills:** Programmatic Advertising, Dsp, Ssp, Pmp Deals, Data Partnerships, Audience Activation, Measurement Solutions, Ad Tech Sales, CRM, Sales Forecasting
**Posted:** 2026-07-07

> Sr. Sales Executive owning revenue targets for LyftAds programmatic and agency partnerships. Build demand for mobility data & audience solutions, close complex deals with C-level agency contacts, influence product roadmap, and drive co-sells. Requires 8-12 years ad tech sales experience with programmatic/data focus.

## Job Description

## Responsibilities
- Own a revenue number across a defined book of Agency Hold Co’s and programmatic demand partners (DSPs, trading desks)
- Develop and execute a sales strategy for LyftAds data & audience solutions, not just respond to RFPs, but actively create demand
- Build and maintain C-level and VP-level relationships across programmatic, video, and investment teams at agencies
- Lead complex, multi-stakeholder deal structures including PMPs, data partnerships, audience activation, and measurement partnerships
- Serve as the voice of the customer internally, translate market feedback into product roadmap priorities with Ads Product and Product Marketing teams
- Partner with Brand Sales on joint go-to-market opportunities - drive co-sells
- Develop thought leadership narratives and sales materials that differentiate LyftAds in a competitive mobility data landscape
- Own pipeline rigor: forecasting, deal progression, CRM hygiene, and reporting to senior leadership

## Requirements
- 8–12 years in ad tech, agency, or platform sales — with meaningful time in programmatic or data partnerships
- Demonstrated ability to build net-new revenue, not just manage inherited books
- Fluent in DSP/SSP dynamics, PMP deal structures, CPM/CPL pricing, and data onboarding workflows
- Has sold data or measurement solutions, not just media inventory
- Experience influencing product and go-to-market strategy at a startup or scaled platform
- Strong executive presence — comfortable presenting to CMOs, agency GMs, and investment leads
- Analytical — can build a business case, model revenue scenarios, and tell a compelling data story

## Nice-to-Haves
- Experience at the intersection of mobility, location data, or commerce/retail media
- Has operated in a startup or early-stage team where ambiguity is the norm

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