# Sr. Product Marketing Manager - Enterprise and Institutions

**Company:** [Addepar](https://hotfix.jobs/companies/addepar)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 4+ years
**Skills:** Product Marketing, B2B SaaS, Go-to-Market Strategy, Value Proposition Development, Messaging, Content Marketing, Competitive Analysis, Cross-Functional Collaboration, Thought Leadership, Product Launches
**Posted:** 2026-06-17

> Develop and execute product marketing strategy for enterprise and institutional segments. Own positioning, messaging, GTM execution, and thought leadership for a fintech wealth management platform.

## Job Description

## What You’ll Do

- Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
- Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle
- Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion
- Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences
- Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases
- Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
- Produce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiences
- Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning
- Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials

## Who You Are

- 4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred
- Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content
- Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences
- Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
- Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption
- Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
- Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market
- Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed

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