# Associate, Paid Social

**Company:** [Zocdoc](https://hotfix.jobs/companies/zocdoc)
**Location:** New York, NY
**Role:** Performance Marketing
**Salary:** $80k – $100k/yr
**Experience:** 1+ years
**Skills:** meta ads manager, tiktok ads, paid social advertising, audience targeting, campaign optimization, A/B Testing, performance analysis, Google Analytics, Looker, Excel
**Posted:** 2026-07-27

> Support execution and optimization of paid social campaigns (primarily Meta, expanding to TikTok) to connect patients with care. Manage campaigns, budgets, QA, A/B tests, and performance optimizations while partnering with Creative, Brand, and Analytics teams. Requires 1+ years in paid social or performance marketing and strong hands-on Meta Ads Manager experience.

## Job Description

## Your day to day is…

- Building, launching, and managing paid social campaigns, primarily within Meta Ads Manager
- Assisting Paid Social Manager with campaign budgets, pacing, bidding approaches, audience targeting, and delivery against channel goals
- Monitoring campaign performance and making ongoing optimizations to improve efficiency and results
- Completing thorough QA across campaign setup, targeting, creative assets, tracking, and platform configurations
- Supporting A/B tests across creative, messaging, audiences, and campaign structure to identify actionable performance insights
- Partnering with Creative, Brand, Integrated Marketing, and Analytics teams to coordinate campaign launches and improve performance
- Monitoring platform updates, emerging ad formats, and social media trends that could inform creative testing or campaign execution
- Supporting campaign expansion and testing across TikTok and other emerging social platforms as needed

## You’ll be successful in this role if you have…

- 1+ years of experience in paid social advertising, performance marketing, media buying, campaign management, or a related digital marketing role
- Strong hands-on experience building and managing campaigns in Meta Ads Manager
- Experience with campaign setup, audience targeting, budget pacing, optimization, reporting, and QA
- The ability to interpret performance data, identify meaningful trends, and make practical adjustments based on your findings
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines
- Clear written and verbal communication skills, including the ability to explain campaign results and execution decisions to cross-functional partners
- A track record of independently managing campaign workstreams, following established processes, and escalating issues appropriately
- A Bachelor’s Degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Familiarity with TikTok Ads, Looker, Google Analytics, or advanced Excel functions is a plus

## Nice-to-haves
- Familiarity with TikTok Ads, Looker, Google Analytics, or advanced Excel functions

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