# Founding GTM Leader (Sales)

**Company:** [Pure](https://hotfix.jobs/companies/pure)
**Location:** Los Angeles, CA
**Role:** Account Executive
**Experience:** 5+ years
**Skills:** B2B Sales, Business Development, Pipeline Management, Prospecting, Deal Closing, Sales Playbooks, Merchant Acquisition, Fintech, Marketplaces, CRM, Sales Metrics, Relationship Building
**Posted:** 2025-09-23

> Leads go-to-market and merchant acquisition for a rare coin and precious metals marketplace, building sales strategy, prospecting, closing high-value B2B deals, and creating scalable processes. Requires 5+ years sales experience in fintech or marketplaces.

## Job Description

## What You Will Be Doing
- Lead Pure’s go-to-market efforts as the first sales hire, responsible for acquiring new merchants (dealers, institutions, collectors) to join the marketplace.
- Build and own the merchant acquisition strategy: prospecting, outreach, pipeline development, and deal closing.
- Develop relationships with key stakeholders in the precious metals and rare coin ecosystem, understanding their business needs and positioning Pure as the trusted partner.
- Collaborate with product, operations, and leadership to refine merchant onboarding, feedback loops, and growth strategies.
- Create repeatable sales processes, playbooks, and metrics that will form the foundation of Pure’s future commercial team.
- Represent Pure at industry events, trade shows, and in direct conversations with high-value merchants.
- Report directly to the founders on sales performance, pipeline health, and strategic opportunities.

## Who You Are
- 5+ years of experience in sales, business development, or go-to-market roles, ideally in financial services, fintech, marketplaces, or related industries.
- Proven track record of sourcing, negotiating, and closing high-value B2B partnerships or merchant accounts.
- Comfortable as a player-coach who is willing to do the work of prospecting and closing, while also building the systems for scale.
- Entrepreneurial and resourceful: able to operate in a fast-paced, unstructured environment.
- Excellent communicator and relationship builder: able to gain trust with merchants, understand their needs, and deliver solutions.
- Data-driven and metrics-oriented: you measure progress, optimize efforts, and refine processes.
- Passion for building from the ground up and being part of an early-stage team.

## Preferred Qualifications
- Experience working with dealers, collectors, or financial institutions.
- Previous success at a marketplace, trading platform, or fintech company.
- Understanding of commodities, collectibles, or high-value asset markets.
- Experience building and scaling sales teams.

## What We Offer
- Health coverage & insurance: Medical, dental
- Retirement: 401(k) with employer match
- Extras & perks: Daily lunches, Wellness stipend

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