# Content Lead, Startups

**Company:** [Ashby](https://hotfix.jobs/companies/ashby)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $145k – $195k/yr
**Skills:** Content Strategy, blogging, writing, SEO, answer engine optimization, Social Media, x.com, audience research, customer research, Content Marketing
**Posted:** 2026-08-05

> Own Ashby’s startup recruiting content strategy across a new blog, X.com, and partnership resources. The role requires frequent, high-quality writing, strong audience judgment, and the ability to use SEO, AEO, customer insights, and partner context without compromising brand voice.

## Job Description

## Responsibilities
- Develop a startup recruiting blog and define its strategy, positioning, and quality bar as a 0-to-1 initiative.
- Publish high-quality blog content consistently using SEO and AEO research, customer insights, partnerships input, and go-to-market context.
- Build a publishing strategy for X.com tailored to startup talent leaders and hiring-focused founders, rather than reposting blog content.
- Collaborate with the Partnerships team on resources for VC talent community activations and engagement campaigns.
- Own the audience experience across blog, social, and other content formats.
- Stay close to customers, partnerships, and the startup community to identify valuable topics.

## Requirements and Preferred Qualifications
- Deep interest in and connection to the startup community.
- Passion for writing regularly and maintaining a high publishing cadence.
- Interest in answer engine optimization (AEO) and LLM-powered search.
- Ability to preserve brand voice, tone, quality, and reputation while incorporating SEO and AEO inputs.
- Comfort owning an audience across multiple content types and channels.
- Experience with 0-to-1 strategy and resourceful synthesis of customer, search, and partner insights.
- Willingness to work closely with customers, partnerships teams, and the broader startup community.

## Interview Process
- 30-minute recruiter screen.
- 45-minute hiring manager interview.
- 30-minute interview with the Content Lead.
- Take-home assignment reviewed by the hiring panel.
- One-hour virtual panel interview.
- 30-minute final interview with the VP of Marketing.

## Benefits and Compensation
- Competitive salary and equity.
- 10-year exercise window for stock options.
- Unlimited PTO, with four weeks recommended annually.
- Twelve weeks of fully paid family leave in the US.
- Equipment, software, and office furniture budget.
- $100/month education budget, with manager-approved coverage for higher-cost items such as conferences.
- US health insurance for employees and dependents, with premiums fully covered.

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