# Head of Growth

**Company:** [Wispr Flow](https://hotfix.jobs/companies/wispr-flow)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $280k – $340k/yr
**Experience:** 8+ years
**Skills:** Performance Marketing, sem, aso, paid social, SEO, aeo, media mix modeling, incrementality testing, ltv analysis, payback modeling, app store optimization, affiliate marketing, localization, Experimentation, claude ai
**Posted:** 2026-07-20

> Own B2C growth for Wispr Flow, driving new habitual DAUs and paid conversion through performance marketing, channel expansion, web/app optimization, SEO/SEM, and international allocation. Lead the growth team while scaling aggressively with first-principles reasoning on payback, LTV, and incrementality in a weekly cadence.

## Job Description

## Responsibilities
- Own the B2C growth number: new habitual daily active users and their conversion to paid.
- Run the paid portfolio: channel-by-channel kill, hold, or scale decisions every week against payback and incrementality, with fiscal ownership of the budget.
- Expand the channel map beyond current 4-5 key channels (SEM, ASO, paid social, Meta, Google, Apple, LinkedIn).
- Build search position: SEO, SEM, and AEO as new products launch into contested categories.
- Own web conversion: landing pages, experimentation, ICP-specific pages, localization.
- Own the app stores: iOS, Android, and Windows listings, metadata, custom product pages, featuring moments.
- Own the affiliate program: scale from a few thousand lightly tended affiliates.
- Build and lead the growth team: channel owners, analysts, content creators, and partners.
- Direct growth engines: media mix modeling, geo incrementality, payback model, agentic reporting stack built on Claude.
- Allocate internationally: geo-level budget, localization priorities, market playbooks (over half of users outside the US).

## Requirements
- Operated in an environment where ambition was measured weekly (or dragged a slower company to that clock speed with proof).
- Stress about under-goal growth even when headline metrics look good; proactively flag issues.
- Reason about scaling from first principles rather than porting playbooks.
- Fluent in payback, LTV, and incrementality mechanics; know when data is not yet trustworthy.
- AI-native operator who can build and improve a “marketing-OS”.
- Make kill decisions without sentiment; prefer not doing something over doing it at 70% efficiency.
- Have hired well, grown people into bigger roles, moved fast on underperformers; know what great looks like at every layer of a growth org.

## Nice-to-Haves
- Experience scaling performance marketing aggressively with forensic ROI understanding.
- Background in AI products or frontier tech.
- International growth allocation experience.

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