# Director Product Marketing

**Company:** [Otter](https://hotfix.jobs/companies/otter)
**Location:** Mountain View, CA, San Francisco, CA
**Role:** Product Marketing
**Salary:** $200k – $240k/yr
**Experience:** 7+ years
**Skills:** Product Marketing, Positioning, Messaging, Go-to-Market Strategy, Sales Enablement, Product Launches, Market Research, Competitive Analysis, Voc Research, Content Creation, Kpis And Analytics, B2B SaaS
**Posted:** 2026-07-03

> Director of Product Marketing to define ICP, own positioning/messaging, lead GTM and product launches, create sales enablement content, and drive experiments for acquisition, activation, retention and expansion at Otter.ai. Requires 7+ years product marketing experience with strong strategic, execution, and cross-functional leadership skills in fast-paced B2B SaaS environments.

## Job Description

## Your Impact

**Define the story that sells:** Create clear, differentiated messaging, proof points, and use-case narratives that make Otter’s value obvious.

**Run experiments that drive scale:** Work with Sales and Demand Gen to test messaging, offers, and content—and roll out what converts.

**Equip Sales to win:** Build talk tracks, battlecards, decks, and plays that improve win rates, shorten cycles, and qualify deals.

**Lead product launches:** Own GTM strategy, readiness, and cross-functional execution for major releases with clear goals and timelines.

**Establish a predictable launch rhythm:** Manage quarterly release comms and internal/external readiness across Product, Sales, CS, and Support.

**Turn insights into strategy:** Lead VOC, market, and competitive research to refine our ICP, positioning, and product narrative.

**Create high-impact content:** Produce web pages, one-pagers, case studies, webinars, and thought leadership that move buyers forward.

**Accelerate lifecycle growth:** Partner with Product and CS to improve activation, retention, and expansion through lifecycle and in-product messaging.

**Measure what matters:** Define KPIs, build dashboards, and turn performance insights into clear recommendations and next steps.

**Connect the org:** Align Product, Sales, Marketing, and CS around a consistent story and coordinated execution.

**Own win/loss + field feedback:** Identify why we win or lose and use those insights to refine messaging, plays, and roadmap inputs.

## Requirements

- 7+ years experience in product marketing, B2B SaaS experience preferred
- Proven track record owning positioning/messaging and delivering successful launches
- Exceptional strategic thinking paired with hands-on execution (you can write, build, ship). You are scrappy, biased for action, and have experience working in fast-paced, high-growth startup environments.
- Analytical orientation and comfort with data to define success metrics and measure outcomes
- Excellent communication and stakeholder management skills; ability to influence across all levels, including executive leadership
- Experience building sales enablement that changes behavior (not just creates assets)
- Demonstrated ability to lead cross-functional programs in ambiguous environments

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