# Senior Lifecycle Marketing Operations Manager

**Company:** [Glean](https://hotfix.jobs/companies/glean)
**Location:** San Francisco, CA, Mountain View, CA
**Role:** Revenue Operations
**Salary:** $160k – $185k/yr
**Experience:** 5+ years
**Skills:** Marketo, Salesforce, HubSpot, Goldcast, Leandata, Demand Generation, Campaign Management, Lead Lifecycle, Attribution Modeling, MarTech
**Posted:** 2026-03-31

> Owns end-to-end execution, measurement, and optimization of high-impact lifecycle marketing campaigns using Marketo and Salesforce. Partners with demand gen and SDR teams to build scalable systems, improve funnel performance, and maintain MarTech stack. Requires 5+ years in B2B SaaS marketing operations.

## Job Description

## Responsibilities

- Own end-to-end build, launch, and QA for Tier 0 and other high-impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
- Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last-minute list changes, routing or SLA tweaks).
- Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
- Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
- Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
- Contribute to cross-functional initiatives that improve the end-to-end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).

## Requirements

- 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
- Proven track record owning complex, multi-channel campaign builds and being the go-to Marketo/SFDC/Hubspot expert for demand teams.
- Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
- Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
- Comfortable operating in a fast-moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.

## Compensation

Base salary range: $160,000 - $185,000 annually. Eligible for variable compensation, equity, and benefits including medical, vision, dental, 401k, stipends, and company events.

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