# Product & Integrated Marketing Lead

**Company:** [Fora](https://hotfix.jobs/companies/fora)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $170k – $220k/yr
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, integrated marketing, customer research, product positioning, marketing campaigns, AI Tools, Data Analysis, pricing and packaging, Lifecycle Marketing, Project Management, Stakeholder Management
**Posted:** 2026-08-13

> Leads product marketing and integrated go-to-market strategy across Fora’s advisor-facing products, translating customer research into positioning, launches, and adoption campaigns. The role requires 8+ years of product marketing experience, strong cross-functional leadership, analytical skills, and AI fluency.

## Job Description

## Responsibilities
- Define and develop the marketing roadmap for a portfolio of products in partnership with Product and cross-functional stakeholders.
- Own end-to-end go-to-market strategy for new products and feature launches, including research, positioning, pricing and packaging, campaign planning, execution, and post-launch analysis.
- Use AI-native tools alongside established marketing methodologies.
- Partner with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights teams.
- Lead quantitative and qualitative research to understand customer needs, behaviors, and opportunities.
- Translate customer insights into product positioning, messaging, and marketing strategies.
- Develop integrated campaigns that support product adoption, long-term growth, and the overall brand narrative.
- Evaluate campaign performance using data and continuously improve marketing effectiveness.
- Manage multiple high-priority initiatives, align stakeholders, and maintain strong execution.

## Requirements
- 8+ years of experience in product marketing with ownership of end-to-end go-to-market strategies.
- Extensive experience planning and managing large-scale, multichannel marketing campaigns.
- Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy.
- AI fluency, with demonstrated examples of integrating AI into workflows to improve execution speed and quality.
- Strong analytical skills and the ability to interpret data and make informed marketing decisions.
- Demonstrated success leading complex cross-functional initiatives across multiple stakeholders.
- Excellent project management, organizational, communication, and stakeholder management skills.
- Customer-first mindset and strong orientation toward business outcomes.
- Desire to work in a fast-paced startup environment.
- Ability to work in the United States and currently be based in New York City or willing to relocate.

## Strongly Preferred
- Experience marketing B2B products.
- Experience building or improving marketing processes and operational frameworks.
- Experience partnering closely with Product, Growth, and Lifecycle Marketing teams.
- Experience with people management.
- Travel industry experience.

## Compensation & Benefits
- Indicative compensation range: **$170K–$220K + equity**. Final compensation depends on the level at which the candidate is hired.
- Unlimited vacation.
- Health insurance, including an option fully covered by Fora HQ.
- Dental and vision insurance.
- Wellhub memberships.
- 401(k) plan with company match.
- Commuter benefits.
- Supplemental life insurance.
- Stock options.

## Work Authorization
- Authorization to work in the United States is required for full-time roles based in the New York City office.
- Fora is unable to sponsor or assist with U.S. work authorization.

## Similar roles

- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/10cb24e9-5a5f-4c8c-91aa-9053f04f6db6) - StackAI - New York, NY - $170k – $210k/yr
- [Senior Manager, Brand Marketing](https://hotfix.jobs/jobs/66801672-98cc-4add-997a-60581edd574a) - GlossGenius - New York, NY - $170k – $205k/yr
- [Customer Marketing & Content Lead](https://hotfix.jobs/jobs/a0de0cc9-cc96-419c-81b7-ca6003f64014) - Forus - New York, NY - $170k – $220k/yr
- [Senior Product Marketing Manager | Housing](https://hotfix.jobs/jobs/2f85cfe1-af69-4721-9c11-3b2e6bfb81b5) - EliseAI - New York, NY - $170k – $210k/yr
- [Senior Product Marketing Manager, Trading](https://hotfix.jobs/jobs/b32a035c-c75e-4d1f-8cc5-8487e5d87e8a) - Coinbase - Remote - $171k – $201k/yr

**Apply:** https://hotfix.jobs/jobs/9967fc28-d5c5-4272-82bd-6dc7949067c3
**Canonical:** https://hotfix.jobs/jobs/9967fc28-d5c5-4272-82bd-6dc7949067c3