# Social Media Manager

**Company:** [Luma AI](https://hotfix.jobs/companies/lumalabs-ai)
**Location:** Los Angeles, CA, New York, NY, Palo Alto, CA
**Role:** Growth Marketing
**Salary:** $141k – $176k/yr
**Experience:** 5+ years
**Skills:** Social Media Strategy, Content Creation, Video Editing, Copywriting, X/Twitter, TikTok, Instagram, Youtube, Short-Form Video, Community Building
**Posted:** 2026-04-10

> Builds social media presence from scratch for multimodal AI company, crafting strategies, content, and videos to engage creators and AI enthusiasts. Requires 5+ years 0-to-1 experience, exceptional visual taste, and high agency.

## Job Description

## What You'll Do
- Craft and execute a market-making social media strategy that introduces Luma's foundational multimodal AI to a global audience and creates an entirely new market category.
- Build our social presence from the ground up, owning content creation, **video editing**, and **copywriting** across key platforms with impeccable taste and visual craft.
- Pioneer new content formats and engagement strategies that resonate with creative professionals and AI enthusiasts, turning ambiguity into viral moments and community growth.
- Operate with high agency and extreme ownership, driving tangible, high-impact go-to-market outcomes in a fast-paced, resource-constrained environment.
- Collaborate closely with our Product, Engineering, and Research teams to translate complex AI concepts into magical, accessible, and shareable social content.

## Who You Are
- **5+ years** of professional experience in social media management, content creation, or brand marketing, with a proven track record of driving significant impact.
- A demonstrated "builder" with a history of creating social media engines or communities from scratch (**0-to-1 experience**), rather than just optimizing existing large-scale accounts.
- Exceptional aesthetic taste and an obsession with visual craft and detail, evident in a strong, opinionated public portfolio or past brand work.
- High agency and the ability to operate autonomously in ambiguous, fast-paced environments, taking full ownership of end-to-end execution.
- A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.

## What Sets You Apart (Bonus Points)
- Experience at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or leading creative software/video apps (e.g., Figma, Notion, TikTok, Adobe).
- Demonstrated mastery of specific social platforms (e.g., **X/Twitter**, **TikTok**, **Instagram**, **YouTube**) and their native content formats (**short-form video**, technical threads, meme culture).
- Experience in a role that required translating complex technical products into engaging, user-friendly content.
- A portfolio that showcases viral growth milestones, high engagement rates, or successful community-building initiatives.

## Compensation
**Base pay range: $141,000 – $176,000 per year**.

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