# Director, Product Pricing and Monetisation

**Company:** [GoHighLevel](https://hotfix.jobs/companies/gohighlevel)
**Location:** Remote
**Role:** Product Management
**Experience:** 12+ years
**Skills:** Saas Pricing, Monetization, Product Strategy, Customer Research, Customer Segmentation, Pricing Strategy, Packaging Strategy, Market Intelligence, Financial Analysis, Experimentation, Revenue Modeling, SaaS Metrics, Willingness-To-Pay, Executive Communication, Cross-Functional Leadership
**Posted:** 2026-09-08

> Leads company-wide pricing, packaging, monetization, and customer-insights strategy, connecting research, behavioral data, financial analysis, and experimentation to commercial decisions. Requires 12+ years across SaaS pricing, monetization, product or growth strategy, customer insights, and management.

## Job Description

## Responsibilities

### Pricing and packaging strategy
- Develop a company-wide pricing and packaging strategy across subscription plans, bundles, add-ons, usage-based capabilities, services, and new product launches.
- Evaluate pricing architecture, value metrics, plan differentiation, feature entitlements, upgrade paths, bundling, and add-on attachment.
- Build business cases covering acquisition, conversion, revenue per customer, expansion, retention, gross margin, and lifetime value.
- Establish principles for discounts, promotions, trials, grandfathering, migrations, and price increases.
- Partner with Finance and Data to model revenue impact, customer impact, adoption scenarios, and risks.
- Create a prioritized monetization roadmap.

### Customer research and insights
- Build continuous research programs across prospects, trial users, customers, expanded customers, churned customers, agency owners, affiliates, and agency sub-accounts.
- Establish segmentation based on needs, behaviors, maturity, business models, use cases, value realization, and willingness to pay.
- Lead interviews, surveys, concept testing, win/loss analysis, churn research, behavioral analysis, and willingness-to-pay studies.
- Create a centralized customer-insights repository and share insights regularly with cross-functional teams and executive leadership.
- Translate research into product strategy, roadmap, positioning, onboarding, education, and go-to-market recommendations.

### Experimentation and implementation
- Design pricing, packaging, positioning, and offer experiments with hypotheses, target segments, success metrics, and decision criteria.
- Partner with Product, Growth, Engineering, Billing, Legal, Finance, Marketing, Sales, and Customer Success to implement approved changes.
- Develop rollout strategies for existing and new customers, channel partners, affiliates, billing, communications, and support.
- Establish guardrails protecting customer trust, conversion, adoption, and retention.
- Measure trial-to-paid conversion, plan mix, average revenue per customer, add-on attachment, expansion, downgrades, churn, net revenue retention, gross margin, and customer lifetime value.

### Market and competitive intelligence
- Track pricing, packaging, positioning, and monetization trends across SaaS, agency technology, CRM, marketing automation, communications, AI, and adjacent software.
- Identify changes in customer expectations, competitive offers, business models, and value metrics.
- Use market intelligence alongside customer value, product strategy, economics, and long-term differentiation.

### Organizational leadership
- Establish cross-functional pricing and monetization operating cadences, decision rights, approval processes, and measurement standards.
- Present commercially grounded recommendations to senior leaders and build alignment across functions.
- Initially operate as a hands-on leader and help build a team across pricing, monetization analytics, and customer insights.
- Raise organizational capability in customer research, pricing strategy, experimentation, and value-based decision-making.

## Requirements
- 12+ years of experience across SaaS pricing, monetization, product strategy, customer insights, growth strategy, and management.
- Experience leading cross-functional commercial strategy and translating research, behavioral data, market intelligence, financial analysis, and experimentation into business decisions.
- Experience with pricing and packaging, customer segmentation, willingness-to-pay research, monetization experiments, and SaaS metrics.
- Strong executive communication, analytical, strategic, and organizational leadership skills.

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