# Digital Marketing Manager

**Company:** [Docker](https://hotfix.jobs/companies/docker)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $116k – $165k/yr
**Experience:** 5+ years
**Skills:** Linkedin Ads, Google Ads, Paid Search, ABM, Salesforce, Ga4, Marketo, HubSpot, 6Sense, Programmatic Advertising, Attribution Modeling, Audience Targeting
**Posted:** 2026-06-30

> Own end-to-end paid media strategy and execution for Docker, driving enterprise pipeline through LinkedIn, Google, and other channels. Focus on ABM targeting, closed-loop Salesforce attribution, experimentation, and efficiency metrics rather than vanity lead volume.

## Job Description

## Responsibilities
- Own Docker’s paid media strategy and execution across paid search, paid social, display, and programmatic, with LinkedIn and Google as primary channels, tied to quarterly pipeline and efficiency targets.
- Own audience and ABM targeting end to end: first-party and install-base audiences, matched target-account lists, function, seniority, and title targeting, suppression, and retargeting, aligned to Docker’s enterprise ICP.
- Own the measurement and attribution model: platform conversion tracking (LinkedIn Insight Tag and CAPI, Google Enhanced Conversions), offline conversion import, and closed-loop reporting through Salesforce.
- Own paid search directly: ad-group and keyword architecture, negative-keyword discipline, bid strategy, and spend efficiency.
- Own budget allocation and return on ad spend across channels, with continuous testing and reallocation.
- Own landing-page and conversion-path quality in partnership with Web and Marketing Operations.
- Serve as the strategic point of contact for Docker’s paid media agency, setting direction and holding accountable to results.
- Partner with Integrated Campaigns and Product Marketing to land Tier 1 product launches and ABM programs through paid.
- Build and maintain performance dashboards using advanced attribution, and own paid media reporting and QBRs.
- Keep paid programs current with Docker’s product evolution and positioning.
- Partner with Marketing Operations on tracking, lead routing, and data integrity.

## Qualifications
- 5+ years in B2B paid media, performance marketing, or digital demand generation, ideally at a PLG and sales-led SaaS company.
- Hands-on expertise building and optimizing LinkedIn Ads and Google Ads (Search) at scale across multiple paid channels.
- Deep experience running paid media across multiple regions (NAMER, EMEA, and APAC): geo-targeting, region-specific audience strategy, and localized campaigns.
- Demonstrated ownership of pipeline and efficiency targets, not activity or cost-per-lead metrics.
- Proven experience building and owning a structured channel and experimentation framework.
- Strong measurement and attribution skills: closed-loop Salesforce reporting, offline conversion import, platform conversion APIs.
- ABM targeting experience: matched account lists, first-party audiences, function, seniority, and title targeting.
- Agency management experience.
- Comfortable owning paid search directly.
- Fluency with Salesforce, marketing automation (e.g., Marketo or HubSpot), an ABM platform (e.g., 6sense), and GA4.
- Developer-adjacent or technical audience experience preferred; experience at a fast-growing AI company is a strong plus.
- Background in containers, cloud infrastructure, AI, or open source is an advantage.

## What to Expect
**First 30 Days**
- Immerse in Docker’s product, buyer journey, enterprise ICP, and current paid programs.
- Audit the live account end to end and identify pipeline producers and leaks.
- Map the current measurement chain and propose remediation.
- Build working relationships with cross-functional teams and the agency.

**First 90 Days**
- Ship a paid media plan tied to pipeline and efficiency targets.
- Stand up closed-loop measurement.
- Rebuild audience and ABM targeting and paid search architecture.
- Land the next Tier 1 product launch through paid.

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