# Product Marketing Manager

**Company:** [Lumin Digital](https://hotfix.jobs/companies/lumin-digital)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $105k – $125k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Positioning, Messaging, Competitive Analysis, Buyer Personas, Sales Enablement, B2B SaaS, Fintech, Go-to-Market Strategy, Content Strategy
**Posted:** 2026-06-15

> Develop differentiated positioning, messaging, and sales enablement content for B2B SaaS fintech products. Translate complex platform capabilities into buyer value propositions and drive GTM execution.

## Job Description

## Essential Functions and Responsibilities

- Develop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis.
- Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions.
- Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation.
- Translate product innovation and platform capabilities into compelling market narratives and value propositions.
- Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction.
- Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals.
- Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials.
- Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements.
- Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence.

## Position Specifications

**Education**
- Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience
- MBA a plus

**Experience**
- At least 3+ years of product marketing experience in B2B SaaS required
- Experience in fintech, financial services, or banking technology strongly preferred
- Demonstrated experience developing positioning and messaging frameworks for complex software solutions
- Track record synthesizing buyer research and competitive intelligence into strategic market narratives
- Experience creating sales enablement content and working with Sales teams on GTM campaigns

**Knowledge, Skills, & Abilities**
- Strong command of product marketing fundamentals: positioning, messaging, competitive analysis, and persona development
- Exceptional written and verbal communication skills with ability to translate complex platform capabilities into clear buyer value
- Familiarity with digital banking, financial technology, or credit union/community bank markets a strong plus
- Collaborative team player who thrives in fast-moving, high-growth environments with multiple concurrent priorities
- Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)
- Comfort working with design teams and brand systems; ability to translate strategic ideas into visual content briefs

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