# Manager, DACH Field Marketing

**Company:** [Navan](https://hotfix.jobs/companies/navan)
**Location:** Berlin, Germany
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Field Marketing, Demand Generation, Event Marketing, B2B SaaS, Pipeline Generation, Campaign Management, Lead Handoff, Marketing Analytics, Dashboarding, Budget Management, Vendor Management, Marketing Operations, Account-Based Marketing
**Posted:** 2026-07-18

> Leads DACH field marketing from Berlin by executing localized campaigns, events, and partner programs that build brand presence and generate pipeline. Requires a bachelor’s degree, 5+ years of relevant experience, fluency in German and English, and strong analytical and cross-functional execution skills.

## Job Description

## Responsibilities
- Execute a region-specific field marketing strategy and plan for the DACH market, aligned with regional sales targets and company growth objectives.
- Plan and manage live and virtual events, trade shows, conferences, partner events, targeted experiences, and localized campaigns for prospects and key accounts.
- Partner with Sales leadership to identify target accounts and segments, design tailored field marketing strategies, and accelerate pipeline.
- Collaborate with Content, Digital, Creative, Product Marketing, and Marketing Operations to adapt global campaigns for DACH, including localized content, German-language messaging, and assets.
- Define and implement lead-handoff processes and workflows with BDR, SDR, and AE teams, ensuring attribution from marketing activity to pipeline generation and conversion.
- Track performance against KPIs, analyze results, and optimize channel investment.
- Manage budgets and vendor and agency relationships while maintaining cost efficiency and high-quality experiences and collateral.
- Champion creative, agile, high-impact marketing execution in a fast-paced environment.

## Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of hands-on experience in field marketing, demand generation, or event marketing, ideally in B2B SaaS, travel and expense technology, or a high-growth technology environment.
- Proven success designing and executing demand generation and field marketing campaigns that drive measurable pipeline growth, brand visibility, and sales support results.
- Full professional fluency in written and spoken German and English.
- Strong strategic thinking, project management, execution, and leadership skills.
- Experience collaborating cross-functionally with Sales, Customer Success, Product Marketing, Content, Revenue Operations, and Marketing Operations.
- Comfortable using data to measure impact, build reports and dashboards, and iterate quickly.

## Compensation & Benefits
- The posting does not specify salary or benefits.

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