# Senior Upper Funnel Marketer

**Company:** [Rover](https://hotfix.jobs/companies/rover)
**Location:** Seattle, WA
**Role:** Product Marketing
**Salary:** $141k – $179k/yr
**Experience:** 10+ years
**Skills:** Linear Tv, Ott, Ctv, Audio, Ooh, Programmatic, Media Mix Modeling, Geo-Uplift Testing, Python, AI Tools, Workflow Automation, Media Buying, Agency Management
**Posted:** 2026-06-05

> Senior marketing leader owns upper-funnel media strategy across Linear TV, CTV, Audio, OOH, and Programmatic channels. Drives consideration and new customer acquisition through advanced measurement (MMM, Geo-Uplift), agency management, and AI-driven workflow automation.

## Job Description

## Responsibilities

### Consideration Strategy & Business Influence
- Autonomously drive the long-range strategy for Upper Funnel Channels, driving New Customers while understanding the change to measured consideration
- Set goals and OKRs that determine how the team wins in the upper funnel
- Have material influence on annual planning cycles, providing deep expertise in media best practices and emerging industry shifts
- Serve as the model for collaboration, ensuring Upper Funnel strategy seamlessly integrates with the Brand team's vision while providing the performance-data feedback loop they need

### Mastery of Upper Funnel Media
- Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, OOH, and Programmatic channels
- Expert in media buying, media negotiations, inventory quality, and placement strategy
- Manage external agency relationships of high complexity and impact; coach agencies to meet performance standards and hold them accountable to performance benchmarks
- Manage large-scale program budgets with accuracy

### Measurement Science & Data Optimization
- Work with Marketing Data Science in developing new marketing metrics and measurement frameworks
- Own the interpreting and application of Media Mix Modeling (MMM) for channels and propose Geo-Uplift tests to prove the incrementality of upper-funnel spend
- Solve highly complex issues such as signal loss in CTV or optimizing multi-channel attribution in a privacy-first environment

### Automation & AI Integration
- Identify and execute on massive process efficiencies by automating marketing workflows
- Operationalize AI tools into the department
- Deeply understand the broad array of AI tools available and architect appropriate scenarios for their use to solve complex business problems

### Communication & Mentorship
- Distill complex media and AI concepts for executive stakeholders
- Set up business rhythms to share findings across the organization, up-leveling the entire marketing team's understanding of prioritization and efficiency

## Requirements
- 10-12+ years of relevant experience in high-scale media strategy with a consumer brand (ideally a two-sided marketplace)
- Demonstrated expertise in leveraging upper funnel channels to drive new customers and measuring impact
- Demonstrated improvements to workflow automation, leveraging Scripts, Python, SaaS tools, and AI
- Hands-on experience with Geo-Uplift testing implementation and the tactical actioning of MMM results
- Experience managing and holding agencies accountable for results and managing an RFP process
- Bachelor's degree required; Master's degree in a quantitative or business field is a plus
- Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and Data depending on audience

## Nice to Haves
- Experience building or implementing AI-driven systems that have improved a marketing team's delivery capacity
- Experience managing campaigns in the UK and the EU
- Pet-related brand experience

## Compensation & Benefits
- First-year salary range in greater Seattle area: $140,761-179,228
- 401k match
- Long-term incentive plan with company performance-based cash payout
- Flexible PTO
- Competitive benefits package including medical, dental, and vision insurance
- Commuter benefits
- Stocked fridges, coffee, soda, treats, and free catered lunches monthly
- Regular team activities performed in-person and virtually

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