# Senior Manager, Integrated Marketing - Provider

**Company:** [Zocdoc](https://hotfix.jobs/companies/zocdoc)
**Location:** New York, NY
**Role:** Product Marketing
**Salary:** $148k – $190k/yr
**Experience:** 8+ years
**Skills:** Integrated Marketing, Brand Strategy, Creative Strategy, Campaign Development, Brand Health Tracking, Organic Social, Community Engagement, Thought Leadership, Online Reputation Management, Partnership Marketing
**Posted:** 2026-08-06

> Leads integrated provider marketing strategy, brand campaigns, reputation, community engagement, and advocacy programs for a healthcare marketplace. The role requires 8–10 years of experience in integrated marketing for technology brands, with strengths in creative strategy, brand measurement, and professional-audience engagement.

## Job Description

## Responsibilities
- Lead Zocdoc’s provider brand strategy to build awareness, affinity, trust, and preference among current and prospective providers.
- Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities.
- Develop and execute creative campaigns across channels.
- Own and evolve foundational brand systems, including brand health tracking and analysis.
- Manage online reputation and community engagement for provider and business audiences.
- Define and drive a provider advocate program.
- Collaborate with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to align campaigns, messaging, and creative.
- Empower internal and external partners to maintain consistency across provider-facing touchpoints and materials.

## Qualifications
- 8–10 years of experience leading integrated marketing for world-class technology brands.
- Marketplace experience with a professional-industry supply side is a plus.
- Proven track record in creative strategy and integrated campaign development for professional audiences.
- Experience building or evolving brand frameworks, measuring brand health, and connecting programs to business outcomes.
- Experience developing and executing organic social strategies and online community engagement for professional audiences.
- Strategic, creative, analytical, results-oriented, and effective in cross-functional leadership.
- Comfortable writing briefs and working hands-on to bring marketing ideas to life.

## Compensation
- Base salary range: **$148,000–$190,000 USD**.
- Certain positions may also be eligible for variable pay and/or equity; the full compensation package will be discussed with the recruiter.

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