# Senior Integrated Marketing Manager

**Company:** [Bestow](https://hotfix.jobs/companies/bestow)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $135k – $162k/yr
**Experience:** 5+ years
**Skills:** Demand Generation, paid media, Email Marketing, Marketing Automation, SEO, Salesforce, Account-Based Marketing, pipeline attribution, roi reporting, MarTech, ai marketing tools, win-loss analysis
**Posted:** 2026-08-05

> Own day-to-day execution across demand generation, paid media, ABM, events, and marketing operations while connecting channel performance to pipeline and revenue. The role requires broad B2B marketing experience, Salesforce fluency, analytical rigor, and strong collaboration with Sales and cross-functional teams.

## Job Description

## Responsibilities

### Demand Generation & Paid Media
- Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels.
- Manage paid media budgets and targeting to maximize efficiency and pipeline contribution.
- Contribute to SEO/AEO efforts across the buyer journey.

### Sales Alignment & Pipeline Accountability
- Run the pipeline review cadence with Sales and report marketing-sourced pipeline for forecasting.
- Lead win-loss analysis and apply insights to targeting and messaging.
- Manage Salesforce campaign structures and data hygiene for clean attribution and reporting.

### Channel-to-Revenue Programs
- Own channel-to-pipeline attribution and ROI reporting across campaign types.
- Manage partner and vendor relationships and execute budget allocation across channels, events, and ABM spend.
- Design target-account methodology and tiering with Sales.
- Build personalized account-based campaigns and track account engagement against pipeline movement and deal speed.

### GTM, Systems & Enablement
- Activate Product Marketing positioning in channel and ABM campaigns.
- Maintain and optimize the martech stack.
- Run testing across channel mix, account plays, and messaging.
- Use AI tools to accelerate campaign execution, improve targeting, and scale personalization.
- Collaborate with Integrated Marketing, Creative, Product Marketing, Communications, and Sales.

### Events & Integrated Campaigns
- Execute lead capture, scoring, and follow-up connecting events to the demand engine.
- Report event ROI and pipeline contribution.
- Integrate events with concurrent digital and nurture campaigns.

## Requirements

- Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology.
- Experience across paid media, email/nurture, ABM, and events.
- Experience connecting marketing activity to revenue through pipeline reviews, attribution, forecasting contribution, and win-loss analysis.
- Experience building or running ABM programs, including account tiering and personalized account-level campaigns.
- Fluency with Salesforce or a similar CRM and marketing automation platforms.
- Data-driven approach to measuring and improving program performance.
- Builder’s mindset and ability to create structure and process from scratch.
- Comfort with AI-powered marketing tools.
- Strong cross-functional collaboration skills with Marketing, Sales, and external partners.

## Nice-to-Haves

- Experience in fintech, insurtech, or a platform business.

## Compensation & Benefits

- Competitive salary and equity based on role.
- Flexible paid time off and parental leave programs.
- 100% paid-premium option for medical, dental, and vision insurance.
- Lifestyle stipend supporting physical, emotional, and financial wellbeing.
- Flexible work-from-home policy and remote work options.
- Access to an office in Dallas’ Deep Ellum for employees who prefer an office setting.
- Employee-led diversity, equity, and inclusion initiatives.

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