# Head of Growth / Demand Gen

**Company:** [AllSpice](https://hotfix.jobs/companies/allspice)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $180k – $200k/yr
**Skills:** Demand Generation, Pipeline Management, Funnel Analytics, Experimentation Frameworks, Lead Nurturing, Outbound Marketing, Inbound Marketing, Sales Enablement, Go-to-Market Strategy, Marketing Automation
**Posted:** 2026-02-12

> Leads enterprise demand generation strategy, building predictable pipeline through channel expansion, funnel optimization, and hands-on campaign execution. Partners cross-functionally with sales and product teams, focusing on analytics-driven growth for technical audiences.

## Job Description

## What You’ll Do

- **Enterprise Demand Generation**: Design, execute, and optimize AllSpice’s end-to-end demand generation strategy in support of pipeline and revenue goals.
- **Predictable Pipeline**: Deliver consistent, scalable inbound and outbound pipeline with clear accountability for quality, velocity, and performance.
- **Funnel Optimization**: Improve conversion across the funnel, with particular focus on lead nurture and lead-to-opportunity conversion.
- **Channel Expansion**: Establish and scale at least two additional, repeatable pipeline channels beyond existing core motions.
- **Experimentation & Analytics**: Implement strong experimentation frameworks and funnel analytics to inform channel mix, conversion, and efficiency.
- **Hands-On Execution**: Roll up your sleeves to launch campaigns, run tests, and iterate quickly based on results.
- **Cross-Functional Partnership**: Work closely with Product Marketing, Sales, and Product & Engineering to align demand efforts with revenue outcomes.

## What We’re Looking For

- Proven experience owning enterprise demand generation, with a track record of building predictable, repeatable pipeline.
- Strong experimentation mindset: You test deliberately, learn quickly, and apply insights to improve results (“no same mistake twice”).
- Comfortable operating end-to-end, from strategy through hands-on execution.
- Highly analytical; able to diagnose funnel performance and translate data into action.
- Bias toward action; you get things done in ambiguous, early-stage environments.
- Highly organized, with a high bar for quality and attention to detail.
- Open to leading and developing a small team, including setting expectations and driving performance.
- Experience marketing to technical audiences (e.g., engineers, developers) or a demonstrated ability and genuine desire to learn quickly and engage deeply with a technical product and buyer.

## Bonus Points

- Able / willing to lead and developing a small team, including setting expectations and driving performance.
- Background in developer tools, infrastructure, or bottoms-up SaaS is a plus.

## Benefits

- Competitive salary and equity
- Top-tier health, dental, and vision insurance plans
- Flexible PTO and remote work policy
- Home + in-office equipment stipends
- Annual company-wide off-sites and GTM team retreat
- An opportunity to make a meaningful impact at a fast-growing company alongside a smart, supportive, and motivated team

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