# Senior Campaign Manager, Global Campaigns

**Company:** [1Password](https://hotfix.jobs/companies/1password)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $150k – $218k/yr
**Experience:** 8+ years
**Skills:** Demand Generation, Campaign Marketing, Growth Marketing, B2B Saas Marketing, Multi-Channel Campaigns, Pipeline Generation, Cross-Functional Collaboration, Enterprise Sales Cycles, Ai Tools For Marketing, Audience Segmentation
**Posted:** 2026-06-15

> Own integrated global campaign strategy to drive new logo demand and cross-sell expansion for 1Password. Partner with Solution Marketing, Product Marketing, and Sales to translate positioning into pipeline-generating programs while leveraging AI agents to scale execution.

## Job Description

## What we're looking for
- 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology
- Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline, adoption, and revenue impact
- Strong experience leading cross-functional initiatives, including programs that bring new products or capabilities to market
- Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
- Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion
- Strong analytical and decision-making skills with the ability to balance experimentation, data, and strategic judgement
- Ability to deliver clear recommendations and influence decisions across all levels of the organization
- Experience using AI as a force-multiplier for demand generation efforts—speeding research, insights, and content iteration—while preserving brand voice and accuracy

## What you can expect

### Growth Marketing Leadership in a Fast Paced, Test and Learn Environment
- Own enterprise marketing sourced pipeline generation goals through campaign strategy, audience development, and programs
- Partner with Solution Marketing to define new logo ICP and target customers, priority use cases, and demand hypotheses
- Translate product strategy into clear value focused market narratives, demand generation plans, and activation programs

### Demand Creation & Market Activation
- Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth
- Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability
- Test new campaigns, plays, and routes to market that drive meaningful impact
- Track and report regularly on marketing performance; work with early indicators of traction, learn quickly, and iterate based on results

### Cross-Functional Partnership
- Partner with Performance & Paid Media, Growth Web, and Field Marketing to build omni-channel programs
- Work with Solution Marketing to shape positioning, messaging frameworks, and proof points
- Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
- Align closely with Sales to enable early pipeline generation and refine qualification and messaging based on real-world feedback

## What success looks like
- Pipeline creation and sales engagement driven by marketing-led initiatives
- Clear, validated positioning and messaging that drives scalable growth
- Strong alignment between Solution Marketing, Sales, and Marketing on target customers and GTM approach
- Development of an always-on campaign engine that consistently delivers pipeline while enabling flexibility and testing
- Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle

## Compensation
- USA-based roles: $150,000–$218,000 USD base salary + benefits, equity, and incentive programs
- Canada-based roles: $147,000–$213,000 CAD base salary + benefits, equity, and incentive programs

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