# Head of Storytelling

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Content Marketing
**Salary:** $185k – $230k/yr
**Experience:** 7+ years
**Skills:** Content Strategy, Editorial Judgment, Content Marketing, Community Building, Storytelling, Content Production, Data Analysis, Team Leadership, B2B Marketing, Pipeline Generation
**Posted:** 2026-05-06

> Leads content strategy and team to craft Rippling's HR narrative, sets editorial vision, builds content engine, and scales community while partnering with sales for pipeline impact. Requires 7+ years in B2B content marketing with strong judgment and hands-on execution.

## Job Description

## What you will do

- Set the HR content strategy: Develop a clear, opinionated point of view on how modern companies should run HR—and what most of the market gets wrong. This isn’t about covering topics; it’s about setting direction.
- Set the editorial bar: Decide what’s worth saying and how to say it. Push the team toward work that is clear, specific, and memorable—not generic or interchangeable with other B2B brands.
- Build and run the content engine: Own the systems behind the work: how ideas are generated, prioritized, produced, and distributed across formats. Increase output without lowering quality.
- Partner closely with Sales and the field: Stay close to what buyers are asking, what objections are surfacing, and what’s landing in conversations. Translate that signal into sharper editorial judgment and a more relevant roadmap.
- Shape and scale The Glue: Turn Rippling’s HR community into a true extension of the narrative—programming, content, and participation that people actively choose, not passively join.
- Stay close to the work while leading a team: Lead a team of content and community leads while remaining hands-on. Step into key pieces, give direct feedback, and unblock quickly.

## What you will need

- You’ve owned content strategy with a clear point of view: 7+ years in content marketing, with experience setting direction for a B2B brand and executing against it. You have strong editorial judgment and taste, understand what resonates with a sophisticated HR buyer, and can articulate why.
- You’ve created and scaled from scratch: You’ve experimented with formats, channels, and distribution—and developed approaches that others adopted. You’ve built or grown a content operation and know how to increase output without turning it into a volume game.
- You’re comfortable leading and doing: You can manage a team and develop people with clear feedback, but you’re just as comfortable getting directly involved in the work and raising the bar through your own contributions.
- You can tie content to real outcomes: You understand how content connects to the pipeline and can use data to inform decisions, not just report on performance.
- You have high standards for the work itself: You’re a strong editor and storyteller with a clear sense of what “good” looks like—and you push until it gets there.

## Additional Information

This role will receive a competitive salary + benefits + equity.

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