# Growth Marketing Lead

**Company:** [Broccoli AI](https://hotfix.jobs/companies/broccoli-ai)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $160k – $200k/yr
**Experience:** 6+ years
**Skills:** SEO, Aeo, Paid Search, Paid Social, Lifecycle Marketing, Attribution, Cohort Analysis, Funnels, Experimentation, Analytics, Dashboards, Google Analytics, Growth Infrastructure
**Posted:** 2026-01-30

> Owns end-to-end growth including lifecycle marketing, performance channels (paid search/social), SEO/AEO, website optimization, and analytics infrastructure. Requires 6-8+ years in growth/performance marketing with strong analytics and experimentation skills.

## Job Description

## What you’ll do

- Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.
- Run performance marketing across paid search, paid social, and other acquisition channels.
- Build and scale SEO and AEO programs focused on durable, compounding demand.
- Own the website as a conversion surface — messaging, experimentation, and funnel optimization.
- Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.
- Define growth KPIs and create tight feedback loops with sales and product.
- Run fast, disciplined experiments and turn what works into repeatable systems.

## What we’re looking for

- 6–8+ years of experience in growth or performance marketing.
- Deep strength in analytics — you’re comfortable with **attribution**, **funnels**, **cohorts**, and **experimentation**.
- Proven experience running **lifecycle**, **paid**, and **search** programs.
- Experience building growth infrastructure from scratch.
- High-execution mindset: you like doing the work, not just planning it.
- Strong systems thinker who thrives in ambiguity.

## Similar roles

- [Senior Growth Lead](https://hotfix.jobs/jobs/1e37cb9a-96a4-4b9f-ae9c-7a6dd67a7d3e) - Mercor - San Francisco, CA - $160k – $180k/yr
- [SEO Manager](https://hotfix.jobs/jobs/839e9575-a1e5-4500-9f8e-f28a90eeb431) - Postman - New York, NY - $162k – $180k/yr
- [Sr. Growth Marketing Manager, Paid Social](https://hotfix.jobs/jobs/70a13900-42d3-4adf-a210-0a53508218fc) - Earnin - Mountain View, CA - $163k – $199k/yr
- [Senior Lifecycle Marketing Manager](https://hotfix.jobs/jobs/91db2d2b-b477-4494-870e-87e47b1fa205) - Calendly - Remote - $156k – $253k/yr
- [Senior Developer Growth Marketing Manager](https://hotfix.jobs/jobs/4b66bd2f-6b0d-4d29-95a1-c8a8c0fd1b2e) - Snowflake - Menlo Park, CA - $165k – $216k/yr

**Apply:** https://hotfix.jobs/jobs/93d0cbe7-2540-4819-b138-5c72d3153091
**Canonical:** https://hotfix.jobs/jobs/93d0cbe7-2540-4819-b138-5c72d3153091