# Customer Programs Manager, Co-Marketing & Measurement

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** San Francisco, CA, New York, NY
**Role:** Customer Success
**Salary:** $255k – $320k/yr
**Experience:** 7+ years
**Skills:** Claude, b2b saas marketing, customer marketing, co-marketing, partner marketing, Demand Generation, paid social, Marketing Analytics, Revenue Operations, Salesforce, Business Intelligence, Workflow Automation, marketing operations, Data Science, agency management
**Posted:** 2026-08-14

> Operates scalable customer co-marketing programs, managing investment, agencies, intake tooling, measurement, and customer reporting. The role requires 7+ years of B2B SaaS marketing experience, including customer marketing, plus strong analytical and cross-functional program-management skills.

## Job Description

## Responsibilities

- Own investment behind customer co-marketing programs, including allocation tracking, spend pacing, agency coordination, and quarterly budget reconciliation across customer accounts.
- Develop and execute co-marketing plans with customers to grow Claude adoption and customer reach, coordinating with Growth Marketing on campaign strategy.
- Run the scaled co-marketing motion by co-producing creative assets with customers and deploying agency partners to amplify them as paid campaigns on customer channels.
- Partner with Customer Marketing, Sales, and Partnerships to select participating customers and establish consistent selection criteria.
- Own the customer marketing intake process and tooling as the system of record; create scalable playbooks and workflows.
- Define measurement for customer marketing investments with Marketing Operations and Data Science, using results to guide leadership investment decisions.
- Report results to participating customers using outcomes such as reach, engagement, and new customer acquisition.
- Use Claude to automate intake and triage, analyze data, and improve operational efficiency.

## Requirements

- Experience managing co-marketing growth or partner investment programs, including reconciliation, forecasting, agency coordination, and stakeholder reporting.
- Experience managing agencies, developing briefs, directing work, and maintaining quality standards for co-branded creative.
- Experience building joint marketing plans with partners or customers.
- Working knowledge of demand generation and paid social, with the ability to optimize campaigns.
- Experience defining program measurement and demonstrating impact to internal leadership and customers.
- Fluency with Claude and an instinct for using it to automate, analyze, and scale work.
- Comfort working in a fast-moving environment with evolving programs, budgets, and priorities.
- 7+ years in B2B SaaS marketing, including at least 3 years in customer marketing.
- Bachelor's degree or equivalent combination of education, training, and experience.

## Nice-to-haves

- Partner marketing or program management experience.
- Experience operating co-marketing or partner marketing programs at a developer-focused or AI/ML company.
- Background in revenue operations or marketing analytics.
- Hands-on experience with Salesforce and BI tooling.
- Experience measuring incremental program impact against a comparison group.
- Experience building or owning marketing-program tooling, including intake forms, workflow automation, dashboards, or customer participation databases.
- Comfort working with Sales teams and understanding how customer marketing supports pipeline and retention.

## Compensation & Benefits

- Annual compensation range: **$255,000–$320,000 USD**.
- Hybrid work arrangement with work from the San Francisco or New York office at least once a month for this role; the broader policy expects staff to be in an office at least 25% of the time.
- Up to 40% travel for events and customer engagements.
- Visa sponsorship may be available.


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