# Product Marketing Manager

**Company:** [Tulip](https://hotfix.jobs/companies/tulip)
**Location:** Somerville, MA
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, product positioning, messaging, Go-to-Market Strategy, Sales Enablement, Product Launches, artificial intelligence, Competitive Analysis, customer research, Content Strategy, manufacturing software, composable operations
**Posted:** 2026-08-06

> Owns Tulip’s platform positioning, messaging, launches, and sales enablement for a complex AI and composable-operations product. The role requires 5–7+ years of product marketing experience, strong editorial judgment, commercial thinking, AI fluency, and a bachelor’s degree or equivalent experience.

## Job Description

## Responsibilities
- Own Tulip's canonical platform and solution narrative across verticals, including positioning, messaging, and proof points.
- Translate evolving platform capabilities, especially AI and composable operations, into positioning grounded in operational outcomes such as efficiency, quality, compliance, and speed.
- Run product launches as ongoing narrative moments that connect new capabilities to Tulip's broader market story.
- Build sales enablement that reps use before calls, and maintain feedback loops from the field into messaging and product.
- Stay close to customers and turn their product usage into use cases, customer stories, and video evidence.
- Use market, competitive, and customer signals to develop a point of view on where Tulip wins and inform product and go-to-market decisions.
- Incorporate AI into research, drafting, synthesis, and broader narrative workflows.
- Define success through go-to-market adoption, field messaging quality, and impact on win rates.

## Requirements
- 5–7+ years of product marketing experience shaping how a technical product is positioned, sold, and understood.
- Demonstrated ownership of positioning, launches, or enablement with measurable impact on adoption, win rates, or field selling.
- Ability to translate complex AI and composable platforms into outcome-focused positioning for operational buyers.
- Demonstrated AI fluency and a clear perspective on appropriate uses and limitations of AI-generated content.
- Strong editorial judgment and ability to maintain a clear point of view while aligning Product, Sales, and senior stakeholders.
- Ability to become credible quickly in complex or unfamiliar operational industries.
- Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.

## Nice-to-Haves
- Familiarity with manufacturing, industrial software, life sciences, aerospace, or defense.

## Compensation and Benefits
- Hybrid work environment with at least three days per week in the office.

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