# GTM Ops Analyst

**Company:** [GlossGenius](https://hotfix.jobs/companies/glossgenius)
**Location:** New York, NY
**Role:** Revenue Operations
**Salary:** $120k – $150k/yr
**Experience:** 3+ years
**Skills:** HubSpot, Segment, Google Tag Manager, 6Sense, Bombora, G2, Linkedin Matched Audiences, Meta Custom Audiences, Google Customer Match, Iterable, Utm Governance, Campaign Attribution
**Posted:** 2026-06-16

> GTM Ops Analyst building and governing marketing attribution, ABM operations, and Marketing-Sales handoff infrastructure in HubSpot and Segment. Requires 3+ years in marketing/revenue operations with hands-on HubSpot, Segment, and GTM experience.

## Job Description

## What You’ll Do

- Own ABM operations end-to-end — target account list management, intent data feeds (6sense, Bombora, G2), account scoring in HubSpot, and audience syncs to LinkedIn, Meta, and Google
- Build and govern the demand gen data layer — UTM framework, campaign attribution configuration in HubSpot, form and landing page routing, and demand gen reporting for RevOps (MQL volume by source, CAC by channel, pipeline influenced)
- Own the Marketing–Sales boundary in HubSpot — MQL handoff logic, lifecycle stage transitions, AE assignment rules, lead scoring thresholds, and the operational SLA between Marketing and Sales
- Set up and maintain eventing in Segment for downstream paid platforms — Meta, Google, TikTok — ensuring conversion signals are accurate, complete, and documented; serve as the first line of diagnosis when event passthrough breaks
- Manage web tags on the Marketing Site via Google Tag Manager — own the tag infrastructure, audit regularly, and coordinate with Engineering on deployments
- Ensure Sales and Lifecycle Marketing teams have the data they need — use Segment to feed the right event and user data into HubSpot and Iterable respectively so both teams can operate without gaps
- Partner with GTM Engineering on attribution model validation and ABM signal pipelines — you own the HubSpot and reporting layer, Eng I owns the warehouse and sync infrastructure

## What We’re Looking For

- 3+ years in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company
- Hands-on HubSpot experience at an operational level — workflows, lifecycle stages, lead scoring, form management, and reporting; you configure it, you don’t just use it
- Experience with Segment or a comparable CDP — you’ve configured sources, set up destinations, and diagnosed passthrough issues, not just read event streams
- Hands-on Google Tag Manager experience — deploying and auditing tags on a marketing site, coordinating with Engineering on deployments
- Strong command of campaign attribution — UTM governance, multi-touch attribution models, and end-to-end tracking validation from first touch to closed deal
- Experience managing audience syncs to paid platforms — LinkedIn Matched Audiences, Meta Custom Audiences, Google Customer Match
- Use AI tools actively to increase your own leverage — you’ve found ways to eliminate busywork and do higher-quality work faster because of them
- Detail-oriented with strong QA instincts — you test before you ship, you document as you go, and you audit regularly

## Benefits & Perks

- Flexible PTO
- Competitive health & dental insurance options, with premiums partially covered by GG
- Fertility and adoption benefits via Carrot and Kindbody
- Generous, fully-paid parental leave policy
- 401k benefit - employees are eligible to contribute starting day 1 of employment
- Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
- Pre-tax commuter benefits
- Dependent Care FSA
- Home office support
- Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

The base salary for this role is between $120,000-$150,000 + equity + benefits.

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