# Paid Social Creative Strategist

**Company:** [Suno](https://hotfix.jobs/companies/suno)
**Location:** Los Angeles, CA
**Role:** Growth Marketing
**Salary:** $166k – $250k/yr
**Skills:** paid social creative, meta advertising, tiktok advertising, audience research, Market Research, creative strategy, direct response creative, creative briefs, performance analytics, motion analytics, hook rate analysis, hold rate analysis, ctr analysis, ai tools for ideation
**Posted:** 2026-07-16

> Lead audience research and develop high-performing paid social ad concepts, briefs, and strategies for Meta and TikTok campaigns at Suno. Requires proven direct-response creative strategy experience, fluency in performance metrics, and a proactive style to drive creative that converts.

## Job Description

## Responsibilities
- Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.
- Turn that research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.
- Write sharp creative briefs that give designers, editors, and producers a clear direction to execute against.
- Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.
- Define what to test next and why, isolating variables so every result teaches us something.
- Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue.
- Partner with performance marketing managers to turn account needs into concrete creative direction.
- Read performance signals and feed them back into sharper concepts.

## Requirements
- Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.
- Strong track record of paid social creative for live Meta and/or TikTok campaigns, with results you can speak to.
- Real grasp of direct-response creative: audiences, angles, hooks, and why an ad wins or loses.
- Deep fluency in audience and market research, and the instinct to turn it into non-obvious angles.
- Range to own strategy end to end and the scrappiness to write the hooks and do the research yourself.
- Proactive, self-directed working style.
- Fluency in Motion (or a comparable creative analytics tool).
- Comfort reading metrics such as hook rate, hold rate, and CTR, and turning them into the next round of concepts.

## Nice-to-Haves
- Experience at a consumer subscription app, a growth agency running paid social, or a DTC/ecommerce brand.
- Comfort folding AI tools into research and ideation to move faster.
- A love of music and an eye for culture.

## Compensation
This is a contract role paying $80 to $120 per hour, depending on experience, at roughly 20 to 40 hours per week.

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