# Product Marketing Manager, Monetization

**Company:** [Figma](https://hotfix.jobs/companies/figma)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $153k – $317k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Billing, Pricing, Monetization, Enterprise Sales, Customer Communications, Sales Enablement, Ai Features, Usage-Based Pricing
**Posted:** 2026-05-06

> Leads product marketing for Figma's monetization, billing, and pricing initiatives, crafting customer communications and GTM strategies for enterprise features. Partners with product growth and sales teams; requires 5+ years in product marketing with enterprise experience.

## Job Description

## What you'll do at Figma

- Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
- Craft clear, concise customer communications that help admins and buyers navigate complex changes
- Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
- Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
- Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention

## We'd love to hear from you if you have

- 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market
- Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
- Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
- Experience partnering with Product teams and driving alignment with executive partners
- Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn

## Nice to haves

- Experience with consumption-based or usage-based pricing models
- Background marketing to admin, IT, or procurement personas at large enterprises
- Experience with AI product marketing or marketing AI-powered features

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