# Director of Ad Platform Operations

**Company:** [Duolingo](https://hotfix.jobs/companies/duolingo)
**Location:** Pittsburgh, PA, New York, NY
**Role:** Revenue Operations
**Salary:** $196k – $294k/yr
**Experience:** 8+ years
**Skills:** google ad manager, programmatic advertising, ad operations, campaign trafficking, campaign qa, pacing, reporting, dsps, ssps, pmp deals, pg deals, ad verification, targeting, first-party data, creative qa
**Posted:** 2026-08-12

> Leads the technical and operational backbone of Duolingo’s direct-sold and programmatic advertising business, overseeing campaign delivery, GAM architecture, troubleshooting, deal setup, and operational scaling. Requires 8+ years in digital advertising or AdOps with deep programmatic expertise.

## Job Description

## Responsibilities
- Own Google Ad Manager (GAM) structure and hygiene, including canonical ad unit design, yield group logic, order and line-item standards, trafficking, QA, and launch workflows with clear SLAs and escalation paths.
- Serve as the senior escalation point for complex campaign delivery issues across direct, PMP, and PG deals, working with buyers, DSPs, SSPs, and internal teams.
- Monitor pacing, reconcile first-party and third-party reporting discrepancies, and flag under-delivery risks with recommended fixes.
- Partner with Sales and Account Management on pre-sale feasibility, targeting and tagging requirements, measurement questions, and programmatic deal setup.
- Build documentation and training that enable commercial teams to sell technical advertising products with less specialist support.
- Package inventory, configure always-on and custom PMP/PG deals, and onboard SSPs, demand sources, and measurement vendors.
- Scale premium programmatic demand without degrading user experience or operational quality.
- Identify the people, vendor partners, technology, and other resources required to scale ad operations, and drive prioritization across them.

## Requirements
- 8+ years of experience in digital advertising, AdOps, or technical advertising solutions.
- Deep hands-on expertise with Google Ad Manager, trafficking, QA, troubleshooting, pacing, reporting, and campaign delivery across direct and programmatic channels.
- Experience working with buyers, DSPs, SSPs, or publisher-side programmatic teams to resolve technical campaign issues.
- Strong knowledge of programmatic buying, measurement, ad verification, targeting, deal types, and PMP/PG execution.
- Experience building or scaling operational systems, including SLA-based support workflows, escalation paths, QA processes, documentation, and ticket-based issue management.
- Experience partnering cross-functionally with Sales, Account Management, Product, Engineering, and Data.
- Sound judgment, strong communication skills, hands-on attention to detail, and strategic operating ability.

## Nice-to-haves
- Experience helping a premium publisher or consumer app shift from open-auction programmatic toward a deal-led PMP/PG model.
- Experience with first-party data signaling, audience packaging, and other publisher inventory monetization approaches.
- Experience with video and mobile app ad products, including viewability, click tracking, measurement, and creative QA requirements.
- Experience managing globally distributed operations support, including offshore or external vendor partners.

## Compensation and Benefits
- Base salary range: **$196,000–$294,000 USD**.
- Base salary is supplemented by equity compensation.
- Benefits support employees’ holistic well-being.

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