# Content Strategist

**Company:** [Descript](https://hotfix.jobs/companies/descript)
**Location:** San Francisco, CA
**Role:** Content Marketing
**Salary:** $130k – $165k/yr
**Experience:** 5+ years
**Skills:** Content Strategy, Content Marketing, AI Tools, content measurement frameworks, SEO, editorial planning, Demand Generation, B2B Marketing, Product-Led Growth
**Posted:** 2026-07-14

> Build and execute Descript's content strategy to drive brand awareness and demand generation as the company moves upmarket. Develop AI-native production systems, optimize for AI discovery, create multi-format content including research reports and interactive tools, and partner with marketing teams on pipeline assets. Requires 5+ years in content strategy with proven systems and measurable outcomes.

## Job Description

## Strategy & Planning
- Define Descript's content strategy, editorial calendar, and channel prioritization
- Identify content gaps and opportunities through user data, search research, and market insight
- Build a measurement framework that connects content activity to brand and pipeline outcomes

## Content Systems & Production
- Build an AI-native content production system that enables quality output at scale without sacrificing originality
- Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
- Optimize for AI discovery as the content and search landscape evolves

## Demand Enablement
- Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
- Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action

## Brand & Voice
- Help define and evolve Descript's editorial voice across content channels
- Develop a subject matter expertise content program, drawing on Descript employees and customers as sources

## Minimum Qualifications
- 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
- Deep familiarity with the new media landscape and how content distribution has evolved
- Comfortable with AI tooling as a production and workflow aid
- Analytical experience: you can build and own a content measurement framework
- Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume

## Preferred Qualifications
- Experience at a PLG or product-led company
- Background in media, creative tools, or video/audio adjacent categories
- Experience building content programs that optimize for AI discovery

## Success In This Role
Within your first 12 months, you will:
- Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework
- Launch an AI-native content engine with defined production workflows, tooling, and editorial standards
- Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)
- Show measurable improvement in content's contribution to brand reach and pipeline

**Compensation**
The base salary range for this role is $130,000 - $165,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.

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