# Senior Manager, Event Marketing

**Company:** [DAT Freight & Analytics](https://hotfix.jobs/companies/dat-freight-analytics)
**Location:** Denver, CO, Seattle, WA
**Role:** Product Marketing
**Salary:** $150k – $190k/yr
**Experience:** 4+ years
**Skills:** Event Marketing, Event Planning, Budget Management, Vendor Management, Contract Negotiation, Project Management, Cross-Functional Collaboration, B2B Marketing, Saas Marketing, Trade Show Management
**Posted:** 2026-06-09

> Drives DAT's event marketing program including three signature customer events and 12-15 annual trade shows. Manages strategy, logistics, budgets, vendors, and a direct report while collaborating across marketing, sales, and executive teams.

## Job Description

## What You’ll Do
- Plans and executes DAT's three proprietary events: Broker Executive Symposium, Carrier Summit, and Shipper Summit
- Plan, budget, and execute DAT's trade show presence across 12-15 industry events annually (MATS, TIA, Gartner Supply Chain, TAI, Revenova, McLeod, and others)
- Collaborates with segment leadership on event content, speaker lineups, audience composition, and format
- Negotiate venue contracts, manage vendor relationships, and oversee event budgets ranging from individual trade show booths to multi-day proprietary conferences
- Partner with segment marketing leaders to align event programming with business objectives for carrier, broker, shipper, and Outgo segments
- Coordinate across marketing pillars (content, creative, demand gen, comms) to ensure event-related deliverables (collateral, promotional campaigns, PR coverage, lead capture) are executed on time
- Supervise the Sr Event Specialist and any additional direct reports on day-to-day execution
- Build and maintain post-event reporting including attendance, pipeline influence, customer sentiment, and ROI analysis
- Manage the annual event calendar, space selection, sponsorship inventory, and overall event budget
- Serve as an internal resource on event best practices, vendor relationships, and industry event trends in freight and logistics
- Travel up to 30% for events, site visits, and vendor meetings. Peak travel during spring and fall event seasons.

## The Skills and Experience You’ll Bring
- 4-6 years of experience in event marketing within a corporate marketing or agency environment, with demonstrated ownership of executive-facing customer events; large corporate event experience a plus
- Proven experience managing multi-day proprietary events for enterprise customers, not just trade show booths
- Strong strategic judgment: ability to assess customer and competitive dynamics and make decisions about event content and audience
- Exceptional project management skills with proven ability to manage competing priorities and hard deadlines across multiple simultaneous events independently
- Negotiate contracts, book venues, and manage all logistics for events ranging from 30 to 1,000+ attendees
- Strong cross-functional collaboration skills with proven ability to coordinate across marketing, sales, product, and executive teams
- Experience in B2B technology, SaaS, or marketplace environments; freight/logistics industry experience a significant plus
- Effective communicator across customers, vendors, executive leadership, and internal stakeholders
- Proven ability to manage direct reports and agency partners
- Bachelor's degree required

## Compensation and Benefits
- Medical, Dental, Vision, Life, and AD&D insurance
- Parental Leave
- Flexible Vacation Time (FVT)
- An additional 10 holidays of paid time off per calendar year
- 401k matching (immediately vested)
- Employee Stock Purchase Plan
- Short- and Long-term disability sick leave
- Flexible Spending Accounts
- Health Savings Accounts
- Employee Assistance Program
- Additional programs - Employee Referral, Internal Recognition, and Wellness
- Free TriMet transit pass (Beaverton Office)
- Competitive salary and benefits package

## Similar roles

- [Product Marketing Lead](https://hotfix.jobs/jobs/366edaf1-3f84-41e3-b08b-44b221de55d7) - F2 - New York, NY - $150k – $250k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/18c2c6a3-fa39-485a-a3b0-d0f9d452b332) - Suno - New York, NY - $150k – $175k/yr
- [Senior Manager of Product Marketing, Billing & Insurance](https://hotfix.jobs/jobs/d8be8994-69cb-4eec-b2d0-af090cfdf7ae) - SimplePractice - Remote - $150k – $170k/yr
- [ABM Lead](https://hotfix.jobs/jobs/2fcc92a2-baa6-4299-a6e2-6c88671df873) - Harper - San Francisco, CA - $150k – $190k/yr
- [Senior Product Marketing Manager](https://hotfix.jobs/jobs/e8310265-4eff-4f9f-8bc2-74aa0a16239f) - Runpod - Remote - $150k – $230k/yr

**Apply:** https://hotfix.jobs/jobs/90731408-8541-451e-b2be-a5299835a899
**Canonical:** https://hotfix.jobs/jobs/90731408-8541-451e-b2be-a5299835a899