# Business Development Representative

**Company:** [Gusto](https://hotfix.jobs/companies/gusto)
**Location:** Denver, CO
**Role:** Sales Development
**Salary:** $57k – $66k/yr
**Experience:** 1+ years
**Skills:** Salesforce, Outreach, ZoomInfo, Claude, Ai Models, Cold Calling, Outbound Prospecting, Sales Strategy, CRM, Email Marketing, Social Selling
**Posted:** 2026-09-03

> Generates and qualifies sales opportunities through high-volume, multichannel outbound prospecting, then partners with Account Executives to build pipeline. Requires at least one year of sales or prospecting experience, strong communication skills, CRM expertise, and practical AI fluency.

## Job Description

## Responsibilities
- Conduct more than 100 cold calls to prospective buyers and schedule meetings for Account Executives.
- Research accounts and run outbound campaigns across phone, email, and social channels.
- Identify, nurture, and qualify high volumes of prospects across multiple channels.
- Communicate Gusto’s value proposition and explain how its platform helps businesses streamline operations and serve employees.
- Partner with Account Executives on pipeline generation, account planning, and meeting conversion.
- Accurately record activities and insights in Salesforce and maintain disciplined CRM hygiene.
- Meet monthly and quarterly quotas and performance metrics.
- Use AI-powered workflows daily, identify friction and inefficiencies, and provide feedback to improve tools and processes.

## Requirements
- At least 1 year of sales or outbound prospecting experience; SaaS, HCM, HR technology, or fintech experience is helpful but not required.
- Expertise in outbound prospecting and sales strategy, with a demonstrated record of success.
- Advanced written and verbal communication skills.
- Strong command of Salesforce, Outreach, ZoomInfo, Claude, or comparable AI models and sales tools.
- Sound judgment in complex, ambiguous, or challenging situations.
- Ability to take initiative, work independently, and collaborate cross-functionally.
- Understanding of accounting, payroll, or HR technology and its role in business operations.
- Ability to engage senior decision-makers and executives.
- Practical experience integrating AI into writing, research, preparation, and summarization workflows, including providing useful tool and process feedback.

## Compensation
- $27.17–$31.90 per hour.
- 20% commission structure.
- Full-time employees receive base pay, benefits, and equity (RSUs).

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