# Head of Events and Field Marketing

**Company:** [Launchdarkly](https://hotfix.jobs/companies/launchdarkly)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $129k – $210k/yr
**Experience:** 12+ years
**Skills:** Event Management, Field Marketing, Marketing Analytics, CRM, Salesforce, Budget Management, Team Leadership, Go-to-Market Strategy, Devops Industry Knowledge, Enterprise Sales
**Posted:** 2026-06-01

> Lead global event strategy and field marketing across the Americas, managing a team to drive pipeline, enhance brand presence, and execute GTM initiatives. This role requires deep event experience in the DevOps industry and a strong grasp of enterprise sales dynamics.

## Job Description

## Responsibilities:

* Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution.
* Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans.
* Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals.
* Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements
* Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product's unique value across key markets.
* Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans.
* Work with executives to design in-person experiences that expand relationships higher and wider within target accounts.
* Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning.
* Drive coordinated, multi-channel activations before and after every event to maximize impact.
* Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results.

## Qualifications:

* Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
* 7+ years of event management and field marketing experience including managing a team of individual contributors.
* Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
* Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
* Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
* Experience working with global, remote teams and collaborating with cross-functional stakeholders.
* Willingness to travel as needed to support regional marketing events and initiatives.

## Pay:

Target pay ranges based on Geographic Zones* for Level M3:

Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $152,000 - $210,000
Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $137,000 - $189,000
Zone 3: All other US locations - $129,000 - $178,000
All Zones inclusive of 10% Bonus Target

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