# Head of Marketing

**Company:** [Adaptive](https://hotfix.jobs/companies/adaptive)
**Location:** New York, NY, Boston, MA
**Role:** Product Marketing
**Experience:** 4+ years
**Skills:** Product Marketing, Brand Marketing, Gtm Technology, AI Tools, Data Analysis, CRM
**Posted:** 2026-06-17

> First marketing leader responsible for defining category messaging, building awareness programs, and running GTM systems at an early-stage vertical AI company. Requires 4-6 years experience in product/brand marketing.

## Job Description

## Responsibilities
- Define the category and establish how the company talks about its product at scale
- Build awareness through programs targeting peer networks, industry associations, and channel partner ecosystems
- Run the marketing system to get accounts into CRM, surface engagement, and convert opportunities

## Qualifications
- 4–6 years of marketing experience, including owning product marketing and/or brand at an early stage company
- Fluent with GTM tech, AI tools, and data
- Thrives solving ambiguous problems
- Player-coach mindset: owns IC work while building the team

## Compensation & Benefits
- Top tier cash, equity, and full benefits

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