# Marketing Manager, Growth Marketing

**Company:** [Fetch](https://hotfix.jobs/companies/fetch)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $111k – $130k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Growth Marketing, Lifecycle Marketing, Brand Marketing, Integrated Campaign Management, Crm Systems, Analytics Tools, Marketing Automation Platforms, AI Tools, Workflow Automation
**Posted:** 2026-06-11

> Own marketing strategy and execution for assigned business verticals, developing integrated campaigns across lifecycle, paid, organic, and brand channels to drive user adoption, engagement, retention, and revenue. Requires 5+ years in product/growth/lifecycle marketing with strong cross-functional collaboration and data-driven decision-making skills.

## Job Description

## Role Responsibilities
- Own marketing strategy and execution for one or more business verticals, serving as the primary marketing partner to business, product, and growth stakeholders.
- Act as the subject matter expert for your assigned vertical(s), developing a deep understanding of customer behavior, business performance, competitive dynamics, and growth opportunities.
- Develop integrated marketing campaigns spanning lifecycle, paid, organic, in-app, and brand channels.
- Translate business priorities into measurable marketing initiatives tied to user adoption, engagement, retention, and revenue growth.
- Build messaging frameworks and campaign narratives that communicate product value and drive user action.
- Partner with Product, Growth, Brand Experience, Lifecycle, Creative, and Analytics teams to bring campaigns to market.
- Manage campaign timelines, stakeholder communication, and cross-functional execution to ensure successful delivery.
- Design and execute testing strategies across messaging, placements, audience targeting, offers, and campaign structure.
- Analyze campaign and business performance data to identify insights, opportunities, and optimization plans.
- Identify opportunities to improve campaign performance through testing, experimentation, and data-driven decision-making.
- Support the development of marketing processes, best practices, and operational efficiencies across the team.
- Leverage AI tools, automation, and marketing technology platforms to improve marketing effectiveness and execution speed.
- Contribute to a culture of collaboration, experimentation, accountability, and continuous improvement.

## Minimum Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- 5+ years of experience in product marketing, growth marketing, lifecycle marketing, brand marketing, or related marketing roles.
- Proven experience managing integrated marketing campaigns from strategy through execution and measurement.
- Demonstrated ability to drive measurable business outcomes through marketing initiatives.
- Experience partnering cross-functionally with Product, Growth, Creative, Analytics, and Business stakeholders.
- Strong communication, stakeholder management, and organizational skills.
- Strong analytical mindset with the ability to use data and experimentation to inform decision-making.
- Experience working in fast-paced, high-growth environments.
- Familiarity with lifecycle platforms, CRM systems, analytics tools, project management systems, and marketing automation platforms.
- Comfort leveraging AI tools and workflow automation to improve marketing efficiency and campaign execution.

## Compensation and Benefits
- Base salary range: $110,684-$130,217.
- Equity in Fetch for full-time employees.
- 401k Match: Dollar-for-dollar match up to 4%.
- Comprehensive medical, dental and vision plans for employees and pets.
- $10,000 per year in education reimbursement.
- Employee Resource Groups and Inclusion Council participation.
- Flexible PTO, 9 paid holidays, and year-end week-long break.
- 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers.
- $2,000 Calvin Care Cash incentive for new family members.
- Flexible work environment with hardware and software support for remote work.

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