# Senior Product Marketing Manager, HRM

**Company:** [Doppel](https://hotfix.jobs/companies/doppel)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $145k – $175k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Cybersecurity, Threat Intelligence, Competitive Intelligence, Go-to-Market Strategy, Technical Writing, Demo Development, Sales Enablement, Buyer Personas, AI, Risk Modeling, Security Operations, Analyst Relations
**Posted:** 2026-09-04

> Senior product marketer owning messaging, technical positioning, competitive intelligence, launches, and field enablement for a human risk management cybersecurity solution. Requires 5+ years of product marketing experience in threat intelligence or adjacent B2B cybersecurity domains.

## Job Description

## Responsibilities
- Own end-to-end messaging and positioning for the human risk management solution line, including simulation, training, and risk modeling use cases.
- Maintain solution guides and messaging for core use cases and buyer personas across customer segments.
- Translate AI-driven detection, investigation, and disruption capabilities into technical and business narratives.
- Create technical briefs, demo media, scripted demo flows, videos, screenshots, technical datasheets, and how-it-works collateral.
- Run an ongoing competitive intelligence program, including battlecards, feature matrices, objection-handling playbooks, and differentiation frameworks.
- Feed competitor and win/loss insights into product roadmap and go-to-market strategy.
- Lead go-to-market strategy for launches and major product initiatives.
- Coordinate launch execution with Product, Engineering, Sales Engineering, Security Operations, and Marketing.
- Publish assets to internal enablement tools and the website.
- Equip sales, customer success, partner, and field teams with playbooks, demos, objection handling, ROI materials, and customer stories.

## Requirements
- 5+ years of product marketing experience, with significant experience in threat intelligence or adjacent B2B cybersecurity domains.
- Experience working in a fast-moving, high-growth environment.
- Excellent storytelling, presentation, and communication skills, including presenting to technical audiences and briefing analysts.
- Strong analytical skills and ability to translate market and product data into positioning and go-to-market recommendations.
- Experience owning solutions and technical narratives and delivering technical marketing artifacts such as demo scripts, technical datasheets, videos, and demos.
- Proven experience building and running competitive intelligence programs.
- Cross-functional project leadership with Product, Engineering, Sales Engineering, Customer Success, and Marketing.
- Ability to market an evolving solution line across releases and customer segments.

## Nice-to-haves
- Experience marketing to regulated industries such as finance, healthcare, or government.
- Experience creating verticalized content, compliance and assurance proof points, and procurement support materials.
- Experience managing analyst relationships with Gartner or Forrester.

## Compensation and Benefits
- OTE: $145,000–$175,000 USD.
- Meaningful equity.
- Flexible paid time off, comprehensive health benefits, and parental leave.

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