# Growth Marketing Manager

**Company:** [Second Nature](https://hotfix.jobs/companies/second-nature)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $110k – $115k/yr
**Experience:** 3+ years
**Skills:** HubSpot, Salesforce, chili piper, customer.io, Asana, monday.com, Marketing Automation, email nurture campaigns, funnel optimization, b2b2c marketing
**Posted:** 2026-07-27

> Growth Marketing Manager leading full-funnel omnichannel campaigns, email nurtures, and HubSpot automations to drive conversion, adoption, and revenue for a resident experience SaaS platform. Requires 3-5 years B2B marketing experience, strong analytics, and cross-functional collaboration in a remote-first environment.

## Job Description

## What You’ll Own

### Lead Integrated, Full-Funnel Campaigns
- Plan and execute omnichannel campaigns that support product launches, sales motions, and partner initiatives
- Build and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely execution
- Translate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and more

### Drive Conversion and Adoption
- Launch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cycles
- Develop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit services
- Partner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomes

### Scale and Optimize Performance
- Monitor campaign performance across the funnel and translate insights into clear, actionable recommendations
- Run structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what works
- Ensure accurate attribution and data hygiene in partnership with Marketing Ops and RevOps

### Own and Optimize HubSpot
- Serve as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emails
- Improve segmentation and routing to better support campaign execution and sales follow-up
- Continuously enhance the system to support evolving team needs and campaign complexity

## About You

### Campaign Strategy & Execution
- Experience leading multi-channel and email nurture campaigns that generate measurable funnel impact
- Skilled at developing briefs, messaging frameworks, and customer journeys aligned to GTM goals

### Cross-Functional Collaboration
- Highly organized and detail-oriented project manager
- Comfortable working across teams to keep initiatives moving and aligned

### Analytics & Optimization
- Strong analytical mindset with the ability to translate funnel metrics into insights
- Familiar with building reports and dashboards that drive decision-making

### Messaging & Audience Targeting
- Adept at adapting messaging for segmented audiences (B2B2C) including property managers and residents
- Skilled at turning complex offerings into concise, high-impact content that gets noticed in crowded inboxes

## What We're Looking For
- 3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environment
- Hands-on experience with HubSpot (required), plus Chili Piper, Salesforce, Customer.io, and project management tools like Asana or Monday
- Proven track record of designing, launching, and optimizing campaigns that drive revenue
- Strong understanding of lead lifecycle, funnel metrics, and marketing automation best practices
- Proactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environment

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