# Senior Growth Marketing Manager

**Company:** [Airbnb](https://hotfix.jobs/companies/airbnb)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $139k – $163k/yr
**Experience:** 8+ years
**Skills:** CRM, Lifecycle Marketing, Email Marketing, push notifications, in-app notifications, A/B Testing, Data Analysis, Tableau, SQL, Excel, Project Management, marketing technology, Relational Databases
**Posted:** 2026-07-17

> Senior Growth Marketing Manager responsible for developing and executing lifecycle marketing strategies and campaigns for Airbnb Hosts across email, push, onsite, and in-app channels to drive activation, engagement, retention, and reactivation. Requires 8+ years CRM experience, strong analytical skills, cross-functional collaboration with Product/Engineering/Data Science, and expertise in experimentation and KPI reporting.

## Job Description

## Responsibilities
- Identify, build, and implement Host lifecycle strategies and campaigns across multiple channels (email, push, onsite, in-app) that nurture Hosts and drive incremental value.
- Drive a testing and learning agenda through extensive experimentation and in-depth user data analysis to scale successful strategies via automation.
- Translate business goals into accurate delivery requirements, including data, segmentation logic, and dynamic content needs.
- Own comprehensive reporting of KPIs, build dashboards to track performance, and communicate results to stakeholders.
- Partner with cross-functional teams (Product, Engineering, Data Science, Creative) to build roadmaps, own campaign workflows, and evangelize Host Engagement.

## Requirements
- 8+ years of CRM experience in a consumer-facing, fast-paced company with proven track record managing large-scale B2C automated lifecycle programs.
- Deep understanding of CRM strategy, marketing technology architecture, and relational databases; experience working directly with Production and Engineering teams.
- Exceptional project management skills; ability to navigate evolving team structures and collaborate across Engineering to Design.
- Proven quantitative and analytical skills with high proficiency in Excel and reporting tools like Tableau; intermediate SQL skills preferred.
- Superb verbal and written communication skills; comfort interpreting results and communicating insights to senior leadership.
- Passion for CRM and user engagement with strong ownership, eye for user flow, and methodical problem-solving.
- Bachelor's degree or equivalent combination of education and experience.

## Nice-to-Haves
- Intermediate SQL skills.

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