# Senior Product Marketing Manager, Platform

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** New York, NY, San Francisco, CA
**Role:** Product Marketing
**Salary:** $128k – $213k/yr
**Experience:** 3+ years
**Skills:** Product Marketing, Growth Marketing, Copywriting, Storytelling, Email Marketing, Landing Pages, Video Production, Performance Marketing, A/B Testing, B2B Saas Marketing, Campaign Management, Cross-Functional Collaboration
**Posted:** 2026-06-18

> Own solutions and automation marketing for Rippling's HR/IT/Finance platform. Build use case libraries, create performance content (emails, landing pages, videos), and drive campaigns that connect product capabilities to customer outcomes.

## Job Description

## What you will do

### Develop and Own Solutions Marketing Frameworks
- Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation.
- Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented.
- Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond.
- Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval).
- Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints.

### Create and Ship Performance Marketing Content
- Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way.
- Translate complex product features into creative that converts, balancing clarity, storytelling, and performance.
- Test, analyze, and iterate on messaging to improve engagement and conversion rates.
- Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations.
- Work toward launching a public gallery of community-authored automation playbooks that customers can browse, deploy, and share.

### Lead Product-Connected Creative Campaigns
- Partner with GTM, brand, and product teams to identify marketing moments that align with feature launches or product updates.
- Develop performance-focused video content that highlights product functionality through a marketing lens.
- Build scalable creative templates and narratives that can be reused across lifecycle and growth programs.
- Launch “Automation of the Day” video content series for social media to showcase customer-created playbooks.
- Build engagement features such as leaderboards of top automations, newsletter spotlights, and awards programs recognizing the most innovative customer-created playbooks.

### Collaborate and Influence Across Teams
- Work cross-functionally with creative, product, and demand generation to align messaging across all channels.
- Support customer and field marketing teams with tailored assets and positioning for specific audiences or industries.
- Ensure the entire GTM org can articulate a consistent, compelling story about Rippling’s solutions.
- Collaborate with customers and partners to co-market automation playbooks and drive community-led distribution.

## What you will need
- 3+ years in product marketing, or growth marketing at a B2B SaaS company.
- Strong copywriting and storytelling skills, you can write emails, scripts, and landing pages that drive measurable results.
- Experience creating video or performance creative tied to product launches or campaigns.
- Demonstrated ability to own the process end-to-end, from concepting and writing to testing and optimization.
- Data-informed and experiment-oriented: you use insights to refine messaging and creative direction.
- Ability to collaborate across marketing, creative, and product teams in a fast-paced, iterative environment.
- Growth mindset: eager to test, learn, and evolve Rippling’s marketing storytelling model.

## Bonus points
- Experience developing short-form product demo or feature videos for performance marketing.
- Background in solutions or lifecycle marketing with strong familiarity in B2B SaaS.
- Portfolio of shipped marketing work, especially emails, landing pages, or campaign creative that shows both strategy and execution.
- Experience building community-led content libraries (e.g., playbooks, recipe galleries, or automation showcases).

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