# Field Marketing Manager, APAC

**Company:** [Anthropic](https://hotfix.jobs/companies/anthropic)
**Location:** Unspecified
**Role:** Growth Marketing
**Experience:** 14+ years
**Skills:** Field Marketing, Account-Based Marketing, Demand Generation, B2B Marketing, Lead Scoring, Marketing Attribution, Roi Reporting, Enterprise Sales, Budget Management, Program Management, Partner Marketing, Event Marketing, Pipeline Generation, Apac Marketing, Software Marketing
**Posted:** 2026-08-19

> Leads the APAC field marketing function from the ground up, owning regional strategy, pipeline impact, partner programs, events, ABM, budget, and eventual team growth. Requires 14+ years of B2B enterprise marketing experience across APAC, strong analytical and financial discipline, and the right to work in Singapore.

## Job Description

## Responsibilities
- Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch.
- Drive enterprise field marketing initiatives and scaled startup programs across diverse APAC markets and buying behaviors.
- Create and run executive roundtables, customer events, industry conferences, partner programs, and ABM activations.
- Align programs with APAC sales leadership’s territory-, account-, pipeline-, and revenue goals.
- Establish lead scoring, attribution, ROI reporting, and other measurement frameworks.
- Evaluate premium third-party events and develop high-impact activation strategies.
- Collaborate with Global Field Marketing, Solutions Marketing, and Product Marketing on regional alignment, messaging, and positioning.
- Manage partners, vendors, industry organizations, and the regional field marketing budget.
- Define the regional team plan and hire and lead the function as headcount is added.
- Improve programs through post-program analysis, stakeholder feedback, and data-driven optimization.

## Requirements
- 14+ years of B2B enterprise marketing experience, including field marketing, account-based marketing, and demand generation in APAC markets.
- Experience with enterprise sales cycles and buying processes; software company experience required.
- Track record building and scaling field marketing and demand generation programs from the ground up.
- Strong analytical, attribution, project management, budgeting, and financial management skills.
- Demonstrated contribution to significant revenue goals through integrated marketing initiatives.
- International marketing experience across Asia Pacific and the ability to adapt strategy for diverse markets.
- Experience running sophisticated programs with small teams in fast-paced startup environments.
- Excellent cross-functional collaboration with sales and executive stakeholders.
- Comfort with ambiguity and a bias for thoughtful action.
- Existing right to work in Singapore.
- Bachelor’s degree or equivalent combination of education, training, and experience.

## Nice-to-haves
- Experience marketing AI, machine learning, or complex technical products to enterprise customers.
- Experience building and leading APAC demand generation teams.
- Account-based marketing strategy and execution experience.
- Experience at high-growth technology companies.
- Experience as the first field marketing hire in a new region.
- Fluency in multiple Asia Pacific languages.
- Understanding of regulatory and compliance requirements for marketing activities.
- Experience strategically evaluating and activating premium third-party events, including hospitality management at high-end venues and cultural logistics.

## Compensation and benefits
- Hybrid policy: Staff are generally expected to work from an office at least 25% of the time; some roles may require more office time.
- Visa sponsorship may be available, subject to role and candidate eligibility.

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