# Marketing Operations Manager

**Company:** [Coast](https://hotfix.jobs/companies/coast)
**Location:** New York, NY
**Role:** Revenue Operations
**Salary:** $130k – $170k/yr
**Experience:** 4+ years
**Skills:** Salesforce, Sigma, Braze, Google Analytics, Chilipiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, Partnerstack
**Posted:** 2026-07-01

> Build and own the AI-first marketing operations and performance system at Coast, connecting marketing activity to pipeline and revenue through advanced attribution, data integrity, automation, and executive reporting. Requires 4-8 years in marketing/rev ops with deep measurement and Salesforce expertise.

## Job Description

## What You'll Do
- Support the evolution of attribution and measurement frameworks by improving data quality, reporting, and processes connecting marketing activity to pipeline, revenue (EPV), and CAC.
- Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts on marketing's contribution to pipeline, revenue, and growth.
- Own integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools in partnership with RevOps and Data Engineering, including lead routing, lifecycle management, campaign tracking, and consistent metric definitions.
- Run the operational backbone of events motion: lead capture, enrichment, routing, and follow-up.
- Deploy AI agents and automation to replace manual marketing workflows (reporting, segmentation, enrichment, analysis); lead technical evaluation and implementation of new marketing tools.

## What Success Looks Like
1. **Make Marketing's Impact Measurable and Trusted**: Build trusted attribution framework aligned with Marketing, RevOps, and Finance; create executive reporting and review cadences for marketing's contribution to pipeline and EPV.
2. **Improve Funnel Performance and Efficiency**: Identify high-leverage opportunities across TOFU, MOFU, BOFU; partner with Marketing and Sales to improve conversion rates and marketing-sourced pipeline.
3. **Build Operational Excellence and Data Integrity**: Establish trusted marketing data, lead management, and lifecycle operations for accurate reporting and scalable growth; ensure high-intent interactions are captured, prioritized, and converted with best-in-class speed-to-lead.
4. **Create Leverage Through AI and Automation**: Automate high-volume workflows with AI (e.g., post-event classification, routing); transform Marketing Operations into an AI-first function embedded in planning, reporting, attribution, lead management, and campaigns.

## Requirements
- 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing, owning measurement (not just execution).
- Deep experience with attribution, funnel analytics, performance reporting, dashboards, and executive reporting that drove business decisions.
- Track record leading complex, technical, cross-functional initiatives from concept to execution; navigating ambiguity.
- Strong analytical thinking paired with operational execution.
- AI-first operator who uses AI for insights, automation, and challenging manual processes.
- Salesforce expertise required.
- Comfortable with modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, PartnerStack.

## Nice-to-Haves
- Experience building AI agents and automation for marketing workflows.
- Background in early-stage, high-growth environments.

## Compensation and Benefits
- **Salary**: $130,000 – $170,000 annually
- **Equity**: Meaningful potential upside given early-stage trajectory
- Medical, dental, and vision insurance
- Flexible PTO (vacation, personal well-being, paid holidays)
- Financial wellness tools, equity tax advisory, company-sponsored 401(k)
- Paid parental leave
- $400 accessories allowance
- Education stipend
- Free lunch every Friday

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