# Principal Analyst, Growth Marketing

**Company:** [Upstart](https://hotfix.jobs/companies/upstart)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $166k – $253k/yr
**Experience:** 10+ years
**Skills:** SQL, Python, R, Looker, Tableau, Mode, Marketing Mix Modeling, A/B Testing, Attribution Models, Incrementality Testing, Geo-Lift Tests, Roi Frameworks
**Posted:** 2026-05-07

> Leads analytics for digital marketing channels including paid search, social, video, mobile, and SEO. Drives advanced measurement like MMMs, incrementality tests, and experiments to optimize growth strategy and inform cross-functional decisions. Requires 10+ years in growth analytics.

## Job Description

## How you’ll make an impact
- Partner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at Upstart
- Lead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as **marketing mix modeling (MMMs)**, mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performance
- Effectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scale
- Design and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and products
- Collaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expands

## What we’re looking for

### Minimum qualifications
- Strong analytical and quantitative background with at least **10+ years** professional experience, preferably in marketing, growth or product analytics
- Deep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as **attribution models**, **customer lifetime values**, **ROI frameworks**, **A/B testing**, etc.
- Proven track record designing and interpreting **incrementality experiments**, **geo-lift tests**, or **MMM-based growth measurement**
- Proficiency in data analysis tools (**SQL**, **Python / R**, **Looker / Mode / Tableau**, etc.)
- Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative field
- Strong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problems

### Preferred qualifications
- Experience in technology, marketplace, fintech companies with knowledge of consumer financing
- Ability to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-making
- Experience in coaching and mentoring junior team members on technical subjects

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