# Social Media Manager - TrainHeroic

**Company:** [Peaksware](https://hotfix.jobs/companies/peaksware)
**Location:** Louisville, CO
**Role:** Content Marketing
**Salary:** $58k – $97k/yr
**Experience:** 3+ years
**Skills:** Social Media Marketing, Content Creation, Video Editing, Capcut, Canva, Social Media Analytics, Content Calendar Management, Influencer Marketing, Copywriting, Social Media Advertising, Manychat, Vista Social, Later, Digital Asset Management, Brand Advocacy
**Posted:** 2026-05-28

> Manage social media strategy and content creation to grow TrainHeroic's online presence. Requires 3+ years experience in social media marketing, video editing, and content production.

## Job Description

## Core Functions
- Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
- Source and create original, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
- Generate creative scripting and storyboarding to produce high-value content.
- Create compelling visuals, video, audio, copy and other platform-native content, including capture and editing.
- Demonstrate mastery of the TrainHeroic voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
- Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
- Manage our content calendar and post to social channels daily.
- Track and analyze social media and advocacy analytics, and utilize the data to gain insights and positively affect future outcomes.
- Stay up to date on changes, trends, and best practices across social media platforms.
- Identify opportunities to engage with potential customers.
- Drive organic engagement and traffic to our marketing website.
- Create and manage a community of super users through tools like Broadcast Channels, ManyChat and Close Friends lists.
- Monitor all social channels and respond appropriately to customer feedback.
- Work with internal stakeholders to identify coaches and athletes for testimonials and/or case studies.
- Actively look for opportunities for photo or video shoots to fill the content library with non-stock assets.
- Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.
- Seek opportunities to create user-generated content (UGC) with existing customers and influencers.
- Work closely with other members of the marketing team to bring stories and experiences to life.
- Coach and mentor junior team members who are actively involved in social media as part of their role.

## Requirements
### Required Qualifications
- A passion for social media marketing and analytics.
- Minimum 3 years of social media marketing experience.
- Experience using major social media platforms in a business setting.
- Excellent writing, editing, and communication skills.
- Positive attitude and customer-oriented.
- Experience using social media analysis tools.
- Experience with social media advertising and brand advocacy programs.
- Demonstrated proficiency in short-form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products.
- Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).
- Experience managing and organizing a robust digital content/asset library.

### Desired Qualifications
- Deep understanding of strength and conditioning, fitness racing and other hybrid training.
- Experience using our products and services.
- Bachelor's degree in marketing, business, or related field.

## Compensation & Benefits
- Annual salary range for this role in Colorado is $58,477-$97,461.
- Eligible for variable compensation including bonus.
- Comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
- Disability and Life coverage including Short Term Disability, Long Term Disability, Basic Life Insurance and AD&D.
- 401(K) including a company match.
- 12 paid holidays annually and discretionary Flexible Time Off.
- Free access to our products, corporate discounts, and professional development resources.
- Access to the Performance and Recovery Center (PARC), on-site fitness facility, locker rooms and showers.
- Employee only access to secure, indoor bike storage and access to e-bikes.
- Access to onsite Music and Podcast Studio.

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